Lauren McNamara

Sydney

Associate Editor at Mumbrella

she/her | on Gadigal land | Journalist @mumbrellanews [email protected]

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Articles

Nibble Edge opens 24-hour studio for global clients

1 week ago | mumbrella.com.au | Lauren McNamara |Matthew Leong

Recently combined digital creative agency Nibble Edge has launched a 24-hour off-shore creative production studio to service its global clients. The studio has a headcount of more than “30 multidisciplinary designers, developers, and producers” spread across two hubs in the Indian cities of Chennai and Bangalore, according to its founding director, Fergus Stoddart. When speaking with Mumbrella, Stoddart named Aravindsamy Ashok as studio lead.
Former Wired Co heads launch media consultancy

1 week ago | mumbrella.com.au | Ashley Byers |Lauren McNamara

Two former Wired Co media heads have launched a new media consultancy with a “bold” model designed to help brands manage their own paid media and give agencies more flexibility with senior strategic support, Mumbrella can reveal. Ashley Byers and James Deehan have launched Refinery Room as an “on-demand service”. Speaking exclusively to Mumbrella, they explain they felt a refreshed approach to media consultancy was necessary.
Emotive appoints new head of earned creative after 'shift' in agency structure

1 week ago | mumbrella.com.au | Lauren McNamara

Following another agency restructure, Emotive has appointed Poem’s Jessica Cluff for the “newly created” role of head of earned creative. Cluff joins the indie creative agency after nearly two years with Poem, where she led the comms agency’s creative offering. Last week, Poem took her departure as an opportunity to “evolve [its] agency model” with some senior leadership changes. It also announced the appointment of Tom Manning as Cluff’s replacement.
McDonald's Australia announces new CMO as Chris Brown departs

1 week ago | mumbrella.com.au | Lauren McNamara

Skip to content Skip to main navigation News April 14, 2025 5:02 McDonald’s Australia has appointed a new chief marketing officer after Chris Brown shared he will depart the business in May. Brown has been at the helm of Macca’s marketing for the past four-and-a-half years. More to come. McDonald's Australia announces new CMO as Chris Brown departshttps://mumbrella.com.au/mcdonalds-australia-announces-new-cmo-as-chris-brown-departs-871213 "*" indicates required fields Industry sector*...
Because ANZ rebrands to go 'beyond the obvious'

1 week ago | mumbrella.com.au | Lauren McNamara

Brand activation agency Because ANZ has undertaken a complete rebrand including a new name, Mumbrella can reveal. Now known as Curious Nation, the nearly 15-year-old agency was entering a new chapter and its name no longer reflected its purpose, according to co-founders Meredith Cranmer and Gareth Brock. The agency was co-founded in 2011 as a joint venture with Sharon Richey, founder of Because UK.
WPP wins $30m L’Oreal Groupe influencer account

1 week ago | mumbrella.com.au | Lauren McNamara

L’Oreal Groupe has consolidated its Australian and New Zealand influencer activity for all its 32 brands under a single agency — WPP’s new Beauty Tech Labs. The bespoke agency has been created to bring together “the best talent, technology, and expertise” from across the WPP network, including Wavemaker, GroupM, and Ogilvy PR. Mumbrella understands the account is worth over $30 million.
The Aunties launches anonymous messaging tool

1 week ago | mumbrella.com.au | Lauren McNamara

The Aunties has launched an anonymous messaging tool to better understand how women, non-binary, and gender diverse people are feeling across the advertising and creative industries. The Aunties is a not-for-profit mentoring group set up 2021. In partnership with feedback technology company Signals, Auntie Intel is a monthly check-in that collects real-time sentiment from The Aunties’ community of over 2,500 members.
Leo Burnett makes senior appointments to boost 'client transformation'

1 week ago | mumbrella.com.au | Lauren McNamara

Publicis Groupe’s Leo Australia has made two senior appointments — chief client partner and transformation director — as a “commitment to client transformation and the strategic growth of the business”. Magda Triantafyllidis joins as chief client partner for the agency’s recently-won financial services client ANZ. She brings over 20 years of experience in client leadership to the role, including her time most recently as managing director of Hardhat, now part of Thinkerbell.
Apparent wins four new clients

1 week ago | mumbrella.com.au | Lauren McNamara

Indie agency Apparent is expanding beyond its “core strength” of customer experience with four new client wins. The full service agency has grown its roster across creative, social, UX, and design, being appointed by Tip Top Australia, the Vanuatu Tourism Office, the World Surf League, and Rhythm Japan. The wins mark Apparent’s first new business of the year, off the back of a relatively quiet 2024.
Connecting Plots hires first-ever head of PR

1 week ago | mumbrella.com.au | Lauren McNamara

Independent agency Connecting Plots is expanding its comms offering, appointing a head of PR for the first time to create earned-led campaigns. Katie Eastment takes on the role after nine years at The Impact Agency, where she was most recently group account director. Now joining Connecting Plots, she will lead an integrated comms offering to help brand earn consumer attention and go beyond the agency’s existing creative output.