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Lauren Sabetta

Winston-Salem

Managing Editor at Beverage Industry

Mother, Writer, Journalist. Daughter of Immigrants 🤹🏽‍♀️. Opinions and typos are my own.

Articles

  • 5 days ago | bevindustry.com | Lauren Sabetta

    The old adage “imitation is the sincerest form of flattery” is referenced as meaning that copying someone’s behavior is seen as a sign of admiration, essentially giving them a compliment through imitation. Within the beverage space, where innovation coincides with consumer trends, brands often emulate each other based on what is trending upward. And the carbonated soft drink (CSD) market being no different.

  • 6 days ago | bevindustry.com | Lauren Sabetta

    Film critic for the Chicago Sun-Times from 1967 until his death in 2013, the late great Roger Ebert is quoted for having said, “Many thrillers follow such reliable formulas that you can look at what’s happening and guess how much longer a film has to run.”When it comes to beverage formulas, where beverage-makers look to specific ingredients for reliable outcomes, experts note that hydrocolloids remain a critical component in solutions, even as beverage trends seem ever evolving.

  • 1 week ago | bevindustry.com | Lauren Sabetta

    Award-winning film star with accolades that include an Academy Award, a British Academy Film Award and a Golden Globe Award, American actress Anne Hathaway is quoted for saying, “Mellow doesn’t always make for a good story, but it makes for a good life.”Today, with a shift in how people are approaching relaxation and what constitutes living a “good life,” consumer interest in cannabis beverages is on the rise.

  • 2 weeks ago | bevindustry.com | Lauren Sabetta

    British politician and broadcaster Jacob William Rees-Mogg, who served as Member of Parliament (MP) for North East Somerset from 2010 to 2024, is quoted for having said: “Supermarkets have contributed as much to increasing the standard of living in the United Kingdom as almost any government policy.

  • 3 weeks ago | bevindustry.com | Lauren Sabetta

    Photo by Thai Liang Lim/iStock / Getty Images Plus via Getty Images Although research shows that strong emotional responses, such as excitement or nostalgia, can trigger purchase decisions more effectively than logic or rational arguments, a recent survey from DRINKS highlights how today’s consumers are turning to technology, specifically artificial intelligence (AI), to help select adult beverages.

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