Beverage Industry

2 days ago | bevindustry.com | Lauren Sabetta

Photo by Thai Liang Lim/iStock / Getty Images Plus via Getty Images Although research shows that strong emotional responses, such as excitement or nostalgia, can trigger purchase decisions more effectively than logic or rational arguments, a recent survey from DRINKS highlights how today’s consumers are turning to technology, specifically artificial intelligence (AI), to help select adult beverages.

4 days ago | bevindustry.com | Chloe Alverson

The YouTube channel “Cold Ones” follows two Australian creators — Chad Roberts and Max Stanley — trying all sorts of beverages, from the cheapest alcohol in the world to the world’s strongest beer. The channel has more than 3 million subscribers. In late 2022, the pair founded Grog. The low sugar, low calorie beverage is an alcoholic twist on chuhai, an alcoholic drink from Japan. The co-founders brought on Ed Holland to serve as general manager.

1 week ago | bevindustry.com | Jessica Jacobsen

Sometimes seeing others have all the fun can provoke envy. But with the right mindset, seeing that success can serve as a motivation for people to aspire for bigger achievements. For former advertising executive Mike Cessario, a desire to execute disruptive, creative campaigns, but have clients lean toward a less disruptive option, motivated him to create a business where he could focus this vision on one entity, explains Marisa Bertha, chief strategy officer at Liquid Death, Los Angeles.

1 week ago | bevindustry.com | Jessica Jacobsen

Photo by Jeremy Poland/E+ via Getty Images The end of September, typically signals to the start of the holiday season and gatherings of friends and family, but for many Sept. 30 has a greater significance as it marks the end of the 2018 Farm Bill. According to the USDA website, the bill “authorized the production of hemp and removed hemp and hemp seeds from the Drug Enforcement Administration’s (DEA) schedule of Controlled Substances,” the website states.

1 week ago | bevindustry.com | Jeff Cioletti

The very bad news is that 39,345 people lost their lives in crashes in 2024. The slightly more encouraging news, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) is that that number is about 3.8% lower than the 2023 figure of 40,901 and the first time since 2020 that the number of traffic deaths fell below 40,000. But that modest drop is cold comfort for most, as the toll is still unacceptably far from zero.