-
2 weeks ago | 
my.idc.com | Laurie Buczek |MaryAnn Holder-Browne
target audience: TECH SUPPLIER Publication date: Jun 2025 - Document type: IDC Survey - Doc Document number: # US53561725 Content 37 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
-
1 month ago | 
my.idc.com | Gerry Murray |James McCormick |Roger Beharry Lall |Melinda Carol Ballou |Wayne Kurtzman |Heather Hershey | +4 more
This IDC Perspective summarizes Adobe's many product and partnership announcements at its Adobe Summit 2025 conference. "Adobe has embraced AI for many years, and its aggressive implementation of GenAI and agentic AI across its product lines builds on a long history of AI and machine learning development," said Gerry Murray, research director of IDC's Enterprise Marketing Technology service.
-
1 month ago | 
my.idc.com | Laurie Buczek
target audience: TECH SUPPLIER Publication date: May 2025 - Document type: Conference Proceeding: Tech Supplier - Doc Document number: # DIR2025_MKTG_LB Content Table of Contents (1 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
-
2 months ago | 
blogs.idc.com | Laurie Buczek
Over the last five years, B2B tech buyers’ preference for digital engagement across their journey has risen substantially. GenAI is a driving force behind this shift in buyer behavior – and marketers must capitalize on it before it’s too late. In 2024, 74% of B2B tech buyers have said they’re going to engage more with e-commerce and work less with salespeople, an increase from 56% in 2020.
-
Mar 6, 2025 | 
idc.com | Laurie Buczek |MaryAnn Holder-Browne
target audience: TECH SUPPLIER Publication date: Mar 2025 - Document type: IDC Survey - Doc Document number: # US52470324 Content 43 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
-
Feb 24, 2025 | 
blogs.idc.com | Laurie Buczek
“Change” has been the theme in tech marketing for the past several years. We recently published the results of our 22nd annual tech marketing spend benchmark, IDC Tech Marketing Investment Guide for 2025 Planning: Benchmarks, Key Performance Indicators, and CMO Priorities. The results reflect the acceleration of digital transformation over the past five years, the rapid adoption of GenAI, and marketing’s response to the permanent shift in consumer and B2B buying behavior.
-
Jan 10, 2025 | 
idc.com | Bill Latshaw |Brian Wood |Jason Bremner |Laurie Buczek |Ananda Chakravarty |Mukesh Dialani | +7 more
This IDC Market Perspective details key takeaways from the 2024 McKinsey Global Analyst Summit. The event highlighted McKinsey's focus on growth, data literacy, operational excellence, sustainability, and AI integration. The key takeaways include McKinsey's strategic shift toward combining strategy with execution, leveraging AI for sustainable transformation, and maintaining a technology-agnostic consulting approach.
-
Dec 6, 2024 | 
idc.com | Laurie Buczek
target audience: TECH SUPPLIER Publication date: Dec 2024 - Document type: IDC Survey - Doc Document number: # US52774024 Content 20 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
-
Nov 11, 2024 | 
idc.com | James McCormick |Gerry Murray |Laurie Buczek
target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Note - Doc Document number: # EUR152693824 Content Table of Contents (7 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
-
Nov 1, 2024 | 
idc.com | Laurie Buczek |Gerry Murray |Wayne Kurtzman |Sudhir Rajagopal |Roger Beharry Lall |Alan Webber | +3 more
target audience: TECH BUYER Publication date: Nov 2024 - Document type: IDC FutureScape - Doc Document number: # US48537222 Content Table of Contents (26 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
