Laurie Buczek

2 weeks ago | blogs.idc.com | Laurie Buczek

Over the last five years, B2B tech buyers’ preference for digital engagement across their journey has risen substantially. GenAI is a driving force behind this shift in buyer behavior – and marketers must capitalize on it before it’s too late. In 2024, 74% of B2B tech buyers have said they’re going to engage more with e-commerce and work less with salespeople, an increase from 56% in 2020.

1 month ago | idc.com | Laurie Buczek |MaryAnn Holder-Browne

target audience: TECH SUPPLIER  Publication date: Mar 2025 - Document type: IDC Survey - Doc  Document number: # US52470324 Content 43 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

1 month ago | blogs.idc.com | Laurie Buczek

“Change” has been the theme in tech marketing for the past several years. We recently published the results of our 22nd annual tech marketing spend benchmark, IDC Tech Marketing Investment Guide for 2025 Planning: Benchmarks, Key Performance Indicators, and CMO Priorities. The results reflect the acceleration of digital transformation over the past five years, the rapid adoption of GenAI, and marketing’s response to the permanent shift in consumer and B2B buying behavior.

Jan 10, 2025 | idc.com | Bill Latshaw |Brian Wood |Jason Bremner |Laurie Buczek |Ananda Chakravarty |Mukesh Dialani | +7 more

This IDC Market Perspective details key takeaways from the 2024 McKinsey Global Analyst Summit. The event highlighted McKinsey's focus on growth, data literacy, operational excellence, sustainability, and AI integration. The key takeaways include McKinsey's strategic shift toward combining strategy with execution, leveraging AI for sustainable transformation, and maintaining a technology-agnostic consulting approach.

Dec 6, 2024 | idc.com | Laurie Buczek

target audience: TECH SUPPLIER  Publication date: Dec 2024 - Document type: IDC Survey - Doc  Document number: # US52774024 Content 20 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.