Laurie Buczek

3 weeks ago | my.idc.com | Gerry Murray |James McCormick |Roger Beharry Lall |Melinda Carol Ballou |Wayne Kurtzman |Heather Hershey | +4 more

This IDC Perspective summarizes Adobe's many product and partnership announcements at its Adobe Summit 2025 conference. "Adobe has embraced AI for many years, and its aggressive implementation of GenAI and agentic AI across its product lines builds on a long history of AI and machine learning development," said Gerry Murray, research director of IDC's Enterprise Marketing Technology service.

1 month ago | my.idc.com | Laurie Buczek

target audience: TECH SUPPLIER  Publication date: May 2025 - Document type: Conference Proceeding: Tech Supplier - Doc  Document number: # DIR2025_MKTG_LB Content Table of Contents (1 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

1 month ago | blogs.idc.com | Laurie Buczek

Over the last five years, B2B tech buyers’ preference for digital engagement across their journey has risen substantially. GenAI is a driving force behind this shift in buyer behavior – and marketers must capitalize on it before it’s too late. In 2024, 74% of B2B tech buyers have said they’re going to engage more with e-commerce and work less with salespeople, an increase from 56% in 2020.

Mar 6, 2025 | idc.com | Laurie Buczek |MaryAnn Holder-Browne

target audience: TECH SUPPLIER  Publication date: Mar 2025 - Document type: IDC Survey - Doc  Document number: # US52470324 Content 43 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Feb 24, 2025 | blogs.idc.com | Laurie Buczek

“Change” has been the theme in tech marketing for the past several years. We recently published the results of our 22nd annual tech marketing spend benchmark, IDC Tech Marketing Investment Guide for 2025 Planning: Benchmarks, Key Performance Indicators, and CMO Priorities. The results reflect the acceleration of digital transformation over the past five years, the rapid adoption of GenAI, and marketing’s response to the permanent shift in consumer and B2B buying behavior.