MaryAnn Holder-Browne

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2025 IDC Global B2B Tech CMO Priorities Study

Mar 6, 2025 | idc.com | Laurie Buczek |MaryAnn Holder-Browne

target audience: TECH SUPPLIER Publication date: Mar 2025 - Document type: IDC Survey - Doc Document number: # US52470324 Content 43 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Trust in Ethical AI: The Key to Winning Tech Buyers in the Next Two Years

Jan 10, 2025 | idc.com | MaryAnn Holder-Browne

target audience: TECH BUYER Publication date: Jan 2025 - Document type: Tech Buyer Survey Spotlight - Doc Document number: # US52773624 Content 2 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

Nov 1, 2024 | idc.com | Laurie Buczek |Gerry Murray |Wayne Kurtzman |Sudhir Rajagopal |Roger Beharry Lall |Alan Webber | +3 more

target audience: TECH BUYER Publication date: Nov 2024 - Document type: IDC FutureScape - Doc Document number: # US48537222 Content Table of Contents (26 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
How Can Marketers Leverage the Next Era of X-O Applications

Jun 28, 2024 | idc.com | Lavanya Jindal |MaryAnn Holder-Browne

target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC Perspective - Doc Document number: # AP50959424 Content Table of Contents (8 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
How Important Is It for Marketers to Establish and Govern Enterprise Grade Data to Utilize with AI?

Jun 11, 2024 | idc.com | MaryAnn Holder-Browne

target audience: TECH BUYER Publication date: Jun 2024 - Document type: Tech Buyer Survey Spotlight - Doc Document number: # US50108023How Important Is It for Marketers to Establish and Govern Enterprise Grade Data to Utilize with AI? Content Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
IDC's Worldwide Marketing Taxonomy, 2024

Apr 10, 2024 | idc.com | Laurie Buczek |MaryAnn Holder-Browne

target audience: TECH SUPPLIER Publication date: Apr 2024 - Document type: Taxonomy - Doc Document number: # US51748424 Content Table of Contents (26 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Generative AI Use Case Taxonomy: The Marketing Function

Mar 27, 2024 | idc.com | Laurie Buczek |Marci Maddox |Gerry Murray |Roger Beharry Lall |MaryAnn Holder-Browne |Lavanya Jindal

target audience: TECH BUYER Publication date: Mar 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US51973924 Content 35 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
2024 State of Partner and Channel Marketing

Mar 22, 2024 | idc.com | Laurie Buczek |MaryAnn Holder-Browne

target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey - Doc Document number: # US51748524 Content 24 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.