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Laurie Sullivan

Irvine

Senior Writer and Editor at MediaPost

MediaPost technology geek

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Articles

  • AI Search, Tariffs To Influence Amazon 'Prime Day'

    1 week ago | mediapost.com | Laurie Sullivan

    by Laurie Sullivan  @lauriesullivan, Yesterday Artificial intelligence (AI) will become the tool tosearch for the best deals ahead of Amazon Prime Day in mid-July. The marketplace will extend shopping days from two to four, but tariffs will have a major impact on the amount consumersspend. Tinuiti's 2025 Prime Day Study, which analyzes consumer shopping behavior, shows an increase in shopping interest tied to Amazon’s extended Prime Day event.

  • Microsoft: Conversational AI Changing How Consumers Interact With Brands

    1 week ago | mediapost.com | Laurie Sullivan

    by Laurie Sullivan  @lauriesullivan, Yesterday Agents and conversational AI are changing the way consumers findinformation and interact with brands. With the rise of conversational AI search formats, search-engine traffic is shifting, creating new opportunities for advertisers and consumers.

  • AI Turning Search Engines Into 'Yellow Pages' Despite CACLV

    1 week ago | mediapost.com | Laurie Sullivan

    by Laurie Sullivan  @lauriesullivan, 3 minutes agoRemember the Yellow Pages--the massive, printedbook that includes local business names, addresses and telephone numbers. Search engines are on their way to becoming this fossil, according to the CEO of a global digital marketing agency.

  • AI Search, Tariffs Will Influence Amazon Prime Day July Event

    1 week ago | mediapost.com | Laurie Sullivan

    by Laurie Sullivan  @lauriesullivan, 4 minutes agoArtificial intelligence (AI) will become the tool to search for the best deals ahead of Amazon Prime Day in mid-July. The marketplace will extend shopping days from two to four, but tariffs willhave a major impact on the amount consumers spend. Tinuiti’s 2025 Prime Day Study, which analyzes consumer shopping behavior, shows an increase in shopping interest tied toAmazon’s extended Prime Day event.

  • AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?

    1 week ago | mediapost.com | Laurie Sullivan

    by Laurie Sullivan , Staff Writer @lauriesullivan, 8 hours ago OpenAI’s latest ChatGPT model disobeyed humaninstructions to shut down during a test by researchers. I wonder... what if AI refused to alter ad campaigns based on data the models believed could produce better results? Advertisershave complained that Google wants too much control over ad campaigns, and have said that automation can generate a better return on investment (ROI) despite a drop in clickthroughrates.

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Laurie Sullivan
Laurie Sullivan @LaurieSullivan
10 May 25

Love this opinion piece. A must read! https://t.co/3LQfVwSFZD

Laurie Sullivan
Laurie Sullivan @LaurieSullivan
4 May 25

Visa and Mastercard are bringing the power of their respective networks, data, and security to drive AI commerce through agentic agents. Consumers will set spending limits and the AI agents will figure out the remainder of transactions. https://t.co/A0lEljssVU

Laurie Sullivan
Laurie Sullivan @LaurieSullivan
25 Apr 25

https://t.co/VX1QSluN2N