Laurie Sullivan

1 week ago | mediapost.com | Laurie Sullivan

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards for each brand. The rules include if-then statements, guidelines, and governance based on data. All these are fed into AI systems that oversee guidelines -- including if-then statements -- for everything about the brand, from creating ads for every type of media to buying ad time.

1 week ago | mediapost.com | Laurie Sullivan

Google said at the ad tech antitrust remedies hearing on Friday it is willing to cooperate with rivals, but some industry executives do not feel that is enough to curtail any future monopoly strategies. The changes would mean giving competitors access to real-time bidding data from Google Ad Exchange, its lawyer Karen Dunn said in court, despite arguing that the Department of Justice has no legal basis to force a breakup of its advertising business.

1 week ago | mediapost.com | Laurie Sullivan

Google confirmed Thursday to MediaPost that it ran a limited experiment with a handful of publishers serving ads in chatbots before making AdSense for Search (AFS) broadly available to sites that host conversational AI interfaces earlier this year. AFS has been a long-standing product that allows publishers to show ads on relevant queries within the search results on a publisher’s page. The AdSense network was traditionally used to place ads in search results and across websites.

1 week ago | mediapost.com | Laurie Sullivan

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max, which is now used by more than 1 million advertisers, according to Google.

1 week ago | mediapost.com | Laurie Sullivan

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex consumer buying journeys have changed how marketers measure performance. So Google on Friday introduced four new ways that marketers can improve data strategies and app measurement, Kamal Janardhan, senior director of product management and ad measurement at Google, explains in a blog post.