Laurie Sullivan

Irvine

Senior Writer and Editor at MediaPost

MediaPost technology geek

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Articles

OpenAI Flags Privacy Concerns In NYT Copyright Case

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan @lauriesullivan, 11 minutes agoOpenAI plans to appeal a copyright order brought by The New York Times that would require it to keep ChatGPT logs indefinitely. Brad Lightcap, COO of OpenAI, in a blog post explained thatthe court order accompanied a lawsuit alleging the deleted chats may contain evidence that users prompt ChatGPT to generate copyrighted news articles.
Apple AI Mobile Referral Traffic Could Shake Google To Its Core

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan @lauriesullivan, 5 hours ago While mobile accounts for more than half of global webtraffic, AI search engines are making the biggest impact on desktops. A reversal of user behavior patterns could change that. Next week, Apple hosts its Worldwide Developers Conference(WWDC) 2025, which showcases the company’s software. Industry watchers are keeping an eye on changes to its AI Intelligence and search products. The market implications are vast.
Dos Equis Connects To Music, Performance, Hispanic Culture

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan , Staff Writer @lauriesullivan, 4 hours ago My granddaughter at age five would dance throughthe house singing the lyrics to Santana’s and Maná’s song "Corazón Espinado." The words are in Spanish, so she didn’t know they meant longing, pain and despairassociated with the loss of a loved one, but she liked the beat, and the music inspired her to learn and embrace the family’s Hispanic heritage.
Perplexity CEO Estimates Firm Will Serve 1B Queries A Week By Year End

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan @lauriesullivan, 2 minutes agoPerplexity search queries are rising more than 20% month-over-month, and in May the company served 780 million -- about 30 million per day, the company's founder and CEO Aravind Srinivas toldBloomberg at its Tech conference on Thursday. Srinivas, who interned at his first job with Google DeepMind in 2019, estimates that by the end of the year the company will serve 1 billionsearch queries per week.
IAB Tech Lab Containerization Project Moves Programmatic To Next Level

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan @lauriesullivan, 5 minutes agoIAB Tech Lab has announced a project to standardize container technology for Open RTB, as challenges in development and maintenance of programmatic infrastructure persist. The Tech LabContainerization Project Working Group is responsible for leading this effort.
IAB Tech Lab Working On 'Fair Value' Compensation AI Framework

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan @lauriesullivan, Yesterday Fair compensation and attribution of content from has been a point of contention between search companies, brands and publishers, but with the growth of AI-driven search results and chatinterfaces, this has worsened. Concerns have centered on data scraping that has transitioned into generative AI (GAI) scraping without compensation.
Adobe 'Orchestrates' AI, Eyes Dynamic Reasoning

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan @lauriesullivan, Yesterday Adobe plans to integrate more dynamic reasoninginto its AI agentic agents, with the ability to automatically determine how to work across platforms and other agents to execute cross-workflows and accomplish more autonomously. AgentOrchestrator, through the Adobe Experience Platform, will manage the processes.
SEO's New AI Models And Measurements

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan , Staff Writer @lauriesullivan, 31 minutes agoTraffic is down overall, and costs per click (CPCs) and invalid traffic are up. With the rise of AI search and search outside of historic channels, marketers are being forced to navigate in a newenvironment where Google is becoming less relevant and Gen Z is turning to platforms like TikTok, YouTube, ChatGPT, and Perplexity to answer questions about brands and products.
AI Search Ad Spend To Reach $26B By 2029

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan @lauriesullivan, Yesterday AI search ads will impact traditional search businesses andpresent challenges for brands -- especially for those with heavy investments in traditional keyword-based search advertising. Ad spend for AI-based search is expected to rise from slightlymore than $1 billion in 2025 to nearly $26 billion by 2029, with the media expected to contribute 0.7% of total search ad spending this year, according to Emarketer’s first estimates, releasedWednesday.
Why Mac Became So Special To Lenovo's Global SEO Lead

3 weeks ago | mediapost.com | Laurie Sullivan

by Laurie Sullivan , Staff Writer @lauriesullivan, 7 hours ago Prompt engineering has become the key to training AI largelanguage models (LLMs) on internal data sources, rather than having it rely on data with inherent bias found across the web. “Some of the prompts we use are 40, 50, 60 lines long,”Donna Bedford, global SEO strategy and operations lead at Lenovo, told Performance Marketing Insider Summit attendees on Wednesday. “You want to stay human, be honest.