Laurie Sullivan

1 day ago | mediapost.com | Laurie Sullivan

Agentic commerce functions identified in lines of code added by OpenAI in ChatGPT suggest the platform will officially host Shopify rather than adding an affiliate link. The report suggests price and shipping fields, buy now option and checkout button have been added. The move would turn OpenAI's ChatGPT into an ecommerce platform.

1 day ago | mediapost.com | Laurie Sullivan

Review site Yelp shared the latest updates from its case against Google, with the Northern District Court of California allowing Yelp's core claims to move forward in Yelp v. Google. U.S. Judge Susan Van Keulen rejected Google’s attempt to dismiss the case, finding that Yelp had plausibly alleged Google’s monopoly power and exclusionary conduct within the statute of limitations period and partially denying Google’s motion.

1 day ago | mediapost.com | Laurie Sullivan

Apple's artificial intelligence (AI) rollout just became a bit rockier after having to maneuver through several lawsuits and regulatory challenges. Now the BBB National Programs' National Advertising Division wants the iPhone maker to rethink some of its claims to customers.

2 days ago | mediapost.com | Laurie Sullivan

The advertising industry is reeling from Google’s decision to abandon plans that would have allowed users to opt out of being tracked by advertisers. Google announced Tuesday that it will keep third-party cookies in their current form and will not roll out a stand-alone "user-choice" button in Privacy Sandbox. “Chrome’s move to support third-party cookies showcases its continued support for interoperability across the open web," Anthony Katsur, CEO of IAB Tech Lab, stated.

2 days ago | mediapost.com | Laurie Sullivan

Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. New Street Research in a note published Tuesday, revised revenue and advertising models downward. The analyst firm expects forecasts for U.S. and global ecommerce -- as well as for digital advertising, excluding China -- to fall.