Lea Hickman

Jul 30, 2024 | svpg.com | Marty Cagan |Lea Hickman

When a company is transforming to the product model, one very common question we often get is whether they will need to reorganize as part of that transformation? TL;DR: in most cases, a reorg is not necessary. That said, the question itself often highlights underlying confusions about the purpose of organizational design, and the implications of the product model in general, and on how product teams are able to work in particular.

Jul 9, 2024 | svpg.com | Marty Cagan |Chris Jones |Lea Hickman

By Marty Cagan and Chris JonesSince the new book TRANSFORMED launched three months ago, we have been both thrilled and humbled to see the book spread, primarily through word of mouth, to places we would never have imagined. We were very intentional in the book to try to be clear that the product model is not for everyone.  We think that’s where so many other models have gone wrong – over-promising and under-delivering.

Jun 25, 2024 | svpg.com | Marty Cagan |Lea Hickman

I was speaking to someone recently that had just finished reading the new book TRANSFORMED, and a question she asked caught me by surprise.  She was saying how her favorite part of the book was reading the case studies about the companies that managed to successfully transform, and then go on to do some very impressive and innovative product work. But she was wondering if all the transformations had gone as well as the ones in the book?

Mar 26, 2024 | svpg.com | Marty Cagan |Richard Russell |Lea Hickman

By Marty Cagan and Richard RussellMarty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most popular articles, and many people shared that it answered many questions they had about how that company really worked; what was important, and what was just incidental. In this article, we hope to do the same by describing how the product model manifests at Amazon.

Feb 27, 2024 | svpg.com | Lea Hickman |Marty Cagan

By Lea Hickman and Marty CaganRecently we’ve been writing about two very common and very problematic forms of theater: product management theater, and product leadership theater. We’ve been intentionally trying to shine a bright light on these behaviors, as we see them at the source of so many weak product organizations, causing a great deal of frustration for all of those involved.