Leandi Campher

May 6, 2024 | bizcommunity.com | Danette Breitenbach |Leandi Campher |Mark Biagio

According to the latest NIQ (N NielsenIQ) Consumer Outlook report, which looks at the financial state of South African consumers and how they have altered their shopping behaviour to save more at FMCG retailers, 59% of South Africans shop at FMCG stores where they can leverage loyalty and rewards programmes to help manage their spend. The psychology of loyalty and rewards programmes plays a significant role in getting consumers through tough times.

Apr 25, 2024 | bizcommunity.com | Danette Breitenbach |Leandi Campher |Mark Biagio

South Africa’s loyalty sector triumphed at the International Loyalty Awards in Dubai for the second year running. A total of eight awards were successfully secured by South African brands and six out of 24 categories were won by South African loyalty programmes. Amanda Cromhout, 2023 International Loyalty Personality hands over to 2024 winner, Zsuzsa Kecsmar, founder of Antavo Loyalty Cloud.

Feb 29, 2024 | bizcom.to | Juan Venter |Albert Makoeng |Leandi Campher |Mark Biagio

Businesses often struggle to match their big spending on marketing with the small returns in actual sales. This gap between what they invest in attracting leads and what they actually sell highlights the need for a rethink in their marketing strategies. In simpler terms, they need to find better ways to make sure their marketing efforts lead to more sales. The need for actionable KPIsIn this context, the pivotal role of clear, actionable KPIs becomes evident.

Feb 29, 2024 | bizcommunity.com | Juan Venter |Albert Makoeng |Leandi Campher |Mark Biagio

Businesses often struggle to match their big spending on marketing with the small returns in actual sales. This gap between what they invest in attracting leads and what they actually sell highlights the need for a rethink in their marketing strategies. In simpler terms, they need to find better ways to make sure their marketing efforts lead to more sales. The need for actionable KPIsIn this context, the pivotal role of clear, actionable KPIs becomes evident.

Feb 27, 2024 | bizcommunity.com | Leandi Campher |Mark Biagio |Evan-Lee Courie |Brendan Seery

South Africa retailer, Game, is known for colouring outside the lines when it comes to its marketing campaigns and activations. As part of its 2024 Leap Day campaign, the retailer is sending an iconic South African staple, Koo Baked Beans, to space - one giant leap for essential products. Game is reportedly the first local retailer to do this. The product will be launched from Game’s Potchefstroom store using a custom weather balloon, ensuring the launch and trip are eco-friendly.