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2 months ago | 
mg.co.za | Des Erasmus |Albert Makoeng
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? Jake Paul and Mike Tyson recently raked in a combined $60 million from a Netflix event that attracted 120 million viewers — so many that the streaming platform struggled to handle the demand. This moment highlights a profound shift in media consumption habits over the past few years. To see where things are going in 2025, we need to take a step back.
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Jan 17, 2025 | 
bizcommunity.com | Albert Makoeng
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Media Trends sponsored byHow is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? Jake Paul and Mike Tyson recently raked in a combined $60m from a Netflix event that attracted 120 million viewers—so many that the streaming platform struggled to handle the overwhelming demand.
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May 31, 2024 | 
bizcommunity.com | Aby Koilparambil |Jaco Roux |Albert Makoeng
South African pharmacy chain Dis-Chem Pharmacies reported a 1.6% decline in full-year earnings on Friday, and declared a final dividend of 22.49%. A person walks past a Dis-Chem Pharmacy outlet in Cape Town, South Africa 22 February 2024. Source; REUTERS/Esa Alexander/file photo. The group's headline earnings per share, a key profit measure in South Africa, fell to 114.7 cents in the year ended Feb.29 from 116.3 cents in the same period a year earlier.
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May 20, 2024 | 
bizcommunity.com | Albert Makoeng
In the world of influencer marketing, brands often struggle to align their needs with the offerings of creators and influencers. At the same time, running truly successful campaigns requires finding the sweet spot where brand goals intersect with what the creators have to offer. This disconnect often results in a misalignment of goals between brands and marketers on one side, and creators and influencers on the other, within the same campaigns.
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May 8, 2024 | 
bizcommunity.com | Paul Stemmet |Albert Makoeng |Dale Hefer |Shaloam Mutetwa
Gaming has transformed into a $168bn industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. In South Africa, the video games market is projected to reach approximately $72.35m in 2024, with an annual growth rate of about 5.93% projected through 2027.
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Apr 30, 2024 | 
bizcommunity.com | Albert Makoeng |Aa-isha Hassiem
One night, with only the soft illumination of a lone desk lamp, a marketing manager at a growing brand stumbles upon a mention on Instagram. It's from an influencer, someone not yet on the mainstream radar but with a fiercely loyal following, sharing a candid moment that unexpectedly includes the brand's product.
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Mar 1, 2024 | 
bizcommunity.com | Miliswa Sitshwele |Albert Makoeng |Karabo Ledwaba |Aidan Moir
In the past few years, the landscape of social media has undergone a rapid transformation. From the days of poking, absence of Facebook walls, and the absence of emojis, we have now entered an era where a multitude of networking platforms flood the digital world, evolving at a pace as swift as the click of a "like" button. According to , by October 2023, almost five billion people were using social media. That's about 93% of everyone who uses the internet.
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Feb 29, 2024 | 
bizcom.to | Juan Venter |Albert Makoeng |Leandi Campher |Mark Biagio
Businesses often struggle to match their big spending on marketing with the small returns in actual sales. This gap between what they invest in attracting leads and what they actually sell highlights the need for a rethink in their marketing strategies. In simpler terms, they need to find better ways to make sure their marketing efforts lead to more sales. The need for actionable KPIsIn this context, the pivotal role of clear, actionable KPIs becomes evident.
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Feb 29, 2024 | 
themediaonline.co.za | Albert Makoeng
In the aftermath of the budget speech, it’s not uncommon to see businesses clutching their wallets a little tighter. The immediate reaction often zips straight to cost-cutting mode, where marketing budgets might be the first on the chopping block. Yet, cursory slash in marketing investment, as some savvy minds would argue, could be a classic case of being penny-wise but pound-foolish. In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall.
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Feb 29, 2024 | 
bizcommunity.com | Juan Venter |Albert Makoeng |Leandi Campher |Mark Biagio
Businesses often struggle to match their big spending on marketing with the small returns in actual sales. This gap between what they invest in attracting leads and what they actually sell highlights the need for a rethink in their marketing strategies. In simpler terms, they need to find better ways to make sure their marketing efforts lead to more sales. The need for actionable KPIsIn this context, the pivotal role of clear, actionable KPIs becomes evident.
