Lee Flynn

6 days ago | cpajournal.com | Lee FLynn |Lee Flynn |Manisha Mathur |Lauren Milbach |Michael Dugan

January/February 2025, Featured, ICYMI, News & Views, Technology | This is a function of marketing. Marketing is not just making and placing advertisements. Good marketing is not random messaging launched out into the world. Marketing efforts are based on several different concerns. Maybe the most important consideration in any marketing effort is making sure that it derives from the firm’s strategic plan. How is the firm planning to grow?

1 month ago | cpajournal.com | Lee FLynn |Lee Flynn |Manisha Mathur |Lauren Milbach |Michael Dugan

January/February 2025, Featured, News & Views, Technology | This is a function of marketing. Marketing is not just making and placing advertisements. Good marketing is not random messaging launched out into the world. Marketing efforts are based on several different concerns. Maybe the most important consideration in any marketing effort is making sure that it derives from the firm’s strategic plan. How is the firm planning to grow?