Lee Mcintosh

Jan 24, 2024 | complex.com | Alex Gardner |Jacob Moore |Annabelle Kline-Zilles |Andrea Aguilar |Olive Soki-Kavwahirehi |Lee Mcintosh | +7 more

Do people still read intros? Probably not—nobody has time for that. It makes me think of an old saying about music on the radio in the 2000s: “You’ve got seven seconds to capture the listener’s attention with a song. If you don’t do that, they’ll change the station.” In 2024, there’s probably a rule like that for TikTok, but it’s probably more like three seconds.