Lemuel Park

4 days ago | searchenginejournal.com | Lemuel Park |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert. The three pillars of presence, perception, and performance that I discuss in this article may help marketers navigate new times. This is especially true as search and AI undergo their biggest make-over ever. AI isn’t just retrieving information anymore – it’s actively evaluating, framing, and recommending brands before prospects even click a link.