Lena Schmidt

1 week ago | ixtenso.com | Lena Schmidt

At the e-Commerce Day 2025, Dominik Kraxner, Head of Sales DACH at Fissler, provided exciting insights into the premium cookware manufacturer's omnichannel strategy. It became clear that digitalization challenges established brands - but also offers enormous opportunities. Dominik Kraxner, Head of Sales DACH at Fissler, opened his presentation with a clear focus: how can an established premium brand successfully shape the digital transformation?

2 weeks ago | ixtenso.com | Lena Schmidt

WhatsApp is no longer just a private communication channel. With a daily usage time of around 30 minutes and a reach of 60 million people in Germany alone, the messenger offers enormous potential for retailers. At EuroCIS 2025, we spoke to Christian Strauch, Co-Founder and Co-CEO of the startup hellomateo, about current strategies in WhatsApp marketing.

1 month ago | ixtenso.com | Lena Schmidt

Source: beta-web/Lena Schmidt; iX-tech GmbH, B+S GmbH, Descartes pixi, IANEO Solutions GmbH, Kaufland Global Marketplace, Raja, DHL, Loqate, HoneywellHow do ordered products get from the shopping cart to the doorstep? This question was answered impressively at the e-Commerce Day 2025 by Kaufland. Visitors were able to go through the entire fulfillment process live - from ordering in the demo store to picking, packing and shipping. I went on this journey and documented it step by step.

1 month ago | ixtenso.com | Lena Schmidt

So now the time has come: the TikTok Shop has been launched in Germany. And to be honest? I find it exciting. As an editor who deals with retail trends on a daily basis, this is exactly the kind of moment that makes me think: Okay, something is happening here that we shouldn't ignore. Source: tiktokshop_deBecause of course, the principle sounds tempting: see products, be entertained, buy - all directly in the app. For those who already spend a lot of time on TikTok, this is the perfect combination.

2 months ago | ixtenso.com | Lena Schmidt

Gamification marketing offers retailers new, creative ways to attract and retain customers in the long term. Philipp Döbeli, Head of Sales at Brame AG, explains in an interview at EuroCIS 2025 how the company's software enables retailers to integrate playful elements into their campaigns quickly and easily. In the interview, he explains why gamification makes sense for every company - regardless of size and sales channel.