Lena Schmidt

1 week ago | ixtenso.com | Lena Schmidt

How can retailers use marketplaces specifically for their multichannel strategy? Which tools and channels offer real potential today? And what role do topics such as sustainability and artificial intelligence play? These and many other questions were the focus of the panel “Online retail with marketplaces - the power of multichannel strategy” at multichannelday 2025. Lisa Haak (eBay), Valerie Heimann (limango) and Steffen Maschke (OBI) took part in the discussion.

2 weeks ago | ixtenso.com | Lena Schmidt

Mark Moldenhauer, Amazon Marketing Consultant at AMZELL, presented ten practical optimization tips at the e-Commerce Day 2025 by Kaufland to increase the conversion rate on Amazon - quick to implement, practice-oriented and profit-maximizing. Getting started with content optimization begins in the backend: Amazon automatically displays items with incomplete or missing information in Seller Central under “Inventory > Improve listing data”.

1 month ago | ixtenso.com | Lena Schmidt

At the e-Commerce Day 2025, Dominik Kraxner, Head of Sales DACH at Fissler, provided exciting insights into the premium cookware manufacturer's omnichannel strategy. It became clear that digitalization challenges established brands - but also offers enormous opportunities. Dominik Kraxner, Head of Sales DACH at Fissler, opened his presentation with a clear focus: how can an established premium brand successfully shape the digital transformation?

1 month ago | ixtenso.com | Lena Schmidt

WhatsApp is no longer just a private communication channel. With a daily usage time of around 30 minutes and a reach of 60 million people in Germany alone, the messenger offers enormous potential for retailers. At EuroCIS 2025, we spoke to Christian Strauch, Co-Founder and Co-CEO of the startup hellomateo, about current strategies in WhatsApp marketing.

1 month ago | ixtenso.com | Lena Schmidt

Source: beta-web/Lena Schmidt; iX-tech GmbH, B+S GmbH, Descartes pixi, IANEO Solutions GmbH, Kaufland Global Marketplace, Raja, DHL, Loqate, HoneywellHow do ordered products get from the shopping cart to the doorstep? This question was answered impressively at the e-Commerce Day 2025 by Kaufland. Visitors were able to go through the entire fulfillment process live - from ordering in the demo store to picking, packing and shipping. I went on this journey and documented it step by step.