Leona Yi-Fan

Feb 8, 2024 | jcom.sissa.it | Michael A. Cacciatore |Sara K. Yeo |Leona Yi-Fan Su |Leona Yi-Fan

1 IntroductionMany scientists have embraced social media platforms to generate engagement withpublics. Forty-seven percent of members of the American Association for theAdvancement of Science (AAAS) reported using social media “to discuss or followscience” [Pew Research Center, 2015, p. 4] and this trend has also been observed amongcelebrity scientists, university researchers, and institutions such as NASA and NationalGeographic [van Eperen & Marincola, 2011; You, 2014].