Sara K. Yeo

Oct 21, 2024 | jcom.sissa.it | Matthew VanDyke |Sara K. Yeo

Although the literature in the science of science communication has grown substantially in thepast two decades, and the importance of “setting your goal(s)” and “knowing your audience(s)” iswell-established in practice and in scholarship [Besley & Dudo, 2022; Smith, 2021], more work isneeded to understand and test tactics that science communicators might implement inservice of strategic communication, particularly in the domain of basic science, alsoknown as fundamental or discovery science.

Feb 8, 2024 | jcom.sissa.it | Michael A. Cacciatore |Sara K. Yeo |Leona Yi-Fan Su |Leona Yi-Fan

1 IntroductionMany scientists have embraced social media platforms to generate engagement withpublics. Forty-seven percent of members of the American Association for theAdvancement of Science (AAAS) reported using social media “to discuss or followscience” [Pew Research Center, 2015, p. 4] and this trend has also been observed amongcelebrity scientists, university researchers, and institutions such as NASA and NationalGeographic [van Eperen & Marincola, 2011; You, 2014].