Les Luchter

New York

Reporter at Marketing Daily

Writing, Editing & Public Relations

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Articles

What's Next For Giannis Antetokounmpo? How About Huggies?

1 day ago | mediapost.com | Les Luchter

Fans who had expected to see Milwaukee Bucks superstar Giannis Antetokounmpo still on the court at this point in the NBA playoffs can instead catch him in Huggies diaper commercials.
Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign

2 days ago | mediapost.com | Les Luchter

If Allegra can help Sneezy and Sleepy control allergies and stay awake without impairing brain function, why not race car drivers and pit stop crews? So the Opella Healthcare brand is extending its “No Brainer” campaign from “Snow White” to the Indianapolis 500. During the May 25 race, millions of TV viewers will see the debut of the “Allegra Pit Shop” -- a key part of the non-drowsy medication’s just-announced team-up with the Andretti Global racing team and its star driver Marcus Ericsson.
Arthritis Patients Animate Chilean Government Health Access Campaign

5 days ago | mediapost.com | Les Luchter

In Chile, the federal government now offers “Explicit Health Guarantees” to ensure its citizens of “access, coverage, and timely treatment for priority diseases,” Raimundo Undurraga, chief creative officer of VML Chile, tells Marketing Daily. One of those diseases is rheumatoid arthritis (RA), for which the new laws reduce the cost of medications by 90% -- or even provide them free. Chile also offers various therapy options, including clay molding.
Sooner State Flu Shot Campaign Comes Later -- But Hits The Mark

1 week ago | mediapost.com | Les Luchter

Kudos to the red state of Oklahoma, #48 out of 50 in number of flu vaccinations, for “Skip the Flu, Not the Fun,” a $2 million late-season ad campaign credited for a 20% increase in flu shot uptake from January through March. Flu season begins around October, but due to bureaucratic delays, the Oklahoma State Department of Health (OSDH) couldn’t even put out a request for campaign proposals until late November/early December.
Despite Hepatitis B Apathy, Dynavax Delivers Strong Vaccine Revenue

1 week ago | mediapost.com | Les Luchter

Not only is the hepatitis B virus responsible for 54% of liver cancer cases, but the Centers for Disease Control and Prevention (CDC) recommends that all adults aged 19-59 get vaccinated against it, as well as older adults with risk factors. But immunization rates are low, with an estimated 130 million Americans remaining unvaccinated. That leaves a huge market open for Dynavax Technologies, whose sole product -- seven-year-old Heplisav-B -- has become one of the leading hepatitis B vaccines.
Dexcom Seeks College Athletes With Diabetes For Its NIL Program

1 week ago | mediapost.com | Les Luchter

College sports’ four-year-old NIL (Name, Image, Likeness) market is valued at more than $1 billion annually, SponsorUnited reported recently. Major brand categories shelling out the big bucks to college athletes? Apparel/accessories, tech, beverage, retail, QSR and food, cites SponsorUnited. No mention of health or pharma -- but Dexcom can remedy that gap.
Report: Healthcare Marketers Should Be 'Authentic,' Use CTV

1 week ago | mediapost.com | Les Luchter

“Authenticity is Key to Winning Over Consumers with Healthcare Advertising,” say researcher eMarketer and programmatic ad platform StackAdapt in a just-released joint report under that title. Based largely on a January survey of 1,013 U.S. consumers, the study found that, while nearly 90% of respondents had seen healthcare ads over the past year, only 20% trusted them more than ads from other product categories.
'This Is F45 Training': Fitness Chain Breaks Global Ad Campaign

1 week ago | mediapost.com | Les Luchter

The F45 Training chain of group workout studios, two years following its first U.S. brand campaign, today launches its largest campaign yet: a global effort with the direct title of “This is F45 Training.”The campaign, featuring this :60 spot, “celebrates what sets F45 apart: real training, real results, and a community that shows up for each other,” CMO Brian Killingsworth tells Marketing Daily.
Amid DEI Backlash, Down Syndrome Inclusion Plea Cited 'Most Influential'

1 week ago | mediapost.com | Les Luchter

Image above: "Assume that" people with Down syndrome can learn Shakespeare, argues inclusion-themed video. A year ago, at least, DEI was still resonating with audiences. Based on percentage increases in average online search volumes, ‘Assume That I Can,” an inclusion-themed video challenging society’s assumptions about people with Down syndrome, was named America’s most influential ad of the past year by lead-generation firm Skyline Social.
Amid DEI Backlash, Down Syndrome Inclusion Ad Cited 'Most Influential'

2 weeks ago | mediapost.com | Les Luchter

Image above: "Assume that" people with Down syndrome can learn Shakespeare, argues inclusion-themed video. A year ago, at least, DEI was still resonating with audiences. Based on percentage increases in average online search volumes, ‘Assume That I Can,” an inclusion-themed video challenging society’s assumptions about people with Down syndrome, was named America’s most influential ad of the past year by lead-generation firm Skyline Social.