Les Luchter

New York

Reporter at Marketing Daily

Writing, Editing & Public Relations

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Articles

With Pseudoscience Reigning, Debunker Offers Tips For Fighting Back

2 days ago | mediapost.com | Les Luchter

by Les Luchter , Staff Writer, 13 minutes agoLast week, Health & Human Services SecretaryRobert F. Kennedy Jr.’s assault on vaccines and science escalated, with the cancellation of Moderna’s federal funding to develop a vaccine for bird flu, cutbacks in COVID vaccines forchildren and pregnant women, and a threat to stop government scientists from publishing in so-called “corrupt” top medical journals.
Shaq Rolls In His Latest Icy Hot Campaign

3 days ago | mediapost.com | Les Luchter

by Les Luchter , 5 minutes ago NBA and broadcasting legend ShaquilleO’Neal, an Icy Hot spokesperson for over 20 years, not only stars in the brand’s latest ad campaign as the leader of a pain-fighting army of tiny warriors inside every bottle -- but his head now graces the top of thosebottles. Ten of those bottles, to be exact, which will be given away to winners of a sweepstakes running through June 30.
Amazon Sets Its Mind On Ad Council Mental Health Campaign

3 days ago | mediapost.com | Les Luchter

by Les Luchter , 2 minutes ago “Your Mind is the MVP,” declares anAmazon-created landing page for “The Mind Set,” the latest iteration of the Ad Council’s mammoth multiyear “Love, Your Mind” mental health campaign. Amazon Ads, acting as pro bono partnerwith the Council and the Huntsman Mental Health Foundation, has also put Amazon Music, Alexa, Prime Video and other resources in play for the collaboration.
Iconic 'Sandlot' Scene Gets A Puke-Free Dramamine 'Chew-Over'

5 days ago | mediapost.com | Les Luchter

by Les Luchter , 89 minutes ago Actor PatrickRenna is probably best known for his role as “Ham” in the 1993 film “The Sandlot,” which featured a memorable group-vomitscene on a carnival ride. In a partnership for Dramamine’s Advanced Herbals Ginger Chews, Renna goes on another carnival ride -- without vomiting.
'Ms. Represented' Busy Philipps Educates Women On ADHD Symptoms

1 week ago | mediapost.com | Les Luchter

by Les Luchter , 5 minutes agoMention ADHD(attention-deficit/hyperactivity disorder) and images of fidgety and restless young males may come to mind. After all, boys are twice as likely as girls to be diagnosed with the condition,notes Supernus Pharmaceuticals, which has marketed its Qelbree ADHD treatment since 2021.
Ostro: Aye To AI For Pharma Marketing, Nay To AI For Pharma Journalism

1 week ago | mediapost.com | Les Luchter

by Les Luchter , Staff Writer, 6 minutes agoSpoiler alert: At the end of thiscolumn, previous MediaPost writer (and current medical marketing writer) Larry Dobrow’s name will make its first appearance on these pages since 2017. To learn how that ties in with AIand Ostro, start here from the beginning…How do pharma companies use AI in their marketing?
'Give Us The Finger,' Oura Urges In Longevity-Themed Campaign

1 week ago | mediapost.com | Les Luchter

by Les Luchter , 4 minutes agoThe guy giving NewYorkers the finger in the above ad is local street basketball star George Papoutsis. He joins Argentinian tango stars Mónica Romero and Omar Ocampo, along with other folks rangingin age from their 40s to late 70s, in “Give Us the Finger,” an Oura smart ring campaign from the nice&frank agency.
Pharma Company Otsuka Champions Family Caregivers

1 week ago | mediapost.com | Les Luchter

by Les Luchter , 6 minutes ago Otsuka America Pharmaceutical,whose products include the heavily advertised Rexulti, has found a corporate mission in supporting family caregivers. The latest example of its two-year-old corporate initiative:“Caregiving," a two-hour PBS documentary executive-produced by Bradley Cooper and narrated by Uzo Aduba, which began streaming today prior to a broadcast premiere on June 24. You can watch it here.
From 'Beaver' To 'Vulva,' PH-D's Marketing Stresses Lady Parts Words

2 weeks ago | mediapost.com | Les Luchter

by Les Luchter , 2 minutes ago“What do you call your lady parts?” ask twocommercials for PH-D Feminine Health. “It doesn’t matter as long as you take care of them,” says the voiceover as a woman is shown walking a beaver and a cat purring. The words“beaver” and “cootie cat” appear onscreen to drive home the point.
DIY Gynecology: Teal Launches At-Home Screening Device For Cervical Cancer

2 weeks ago | mediapost.com | Les Luchter

by Les Luchter , Staff Writer, 11 minutes agoOn May 9, the FDA approved the first at-home screeningdevice for cervical cancer: the Teal Wand. In a quick turnaround, the Wand will be available online to California women next month, backed by local media coverage, pop-up events and socialmedia campaigns, Mallory Walsh, Teal Health’s head of marketing and communications, tells Pharma & Health Insider. It’s no coincidence that Teal is based inCalifornia.