Marketing Daily

MediaPost Inc. is a comprehensive publishing and event organization dedicated to offering a wide range of tools and resources for professionals in media, marketing, and advertising. As the parent company, MediaPost encompasses various platforms, including MediaPost.com, and hosts over 30 industry conferences and events annually across the United States and Europe. These events feature well-known series like OMMA, Insider Summit, and Marketing and Engage conferences, alongside seven annual award shows. Additionally, MediaPost provides a collection of more than 50 industry-oriented email newsletters and blogs.

National

English

Online/Digital

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Global

#211998

United States

#73040

Business and Consumer Services

#3045

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Articles

Hard Rock Bet Channels Mockumentaries With 'Jackpot Season'

1 day ago | mediapost.com | Danielle Oster

Interactive gaming and sports betting platform Hard Rock Bet is welcoming the beginning of “Jackpot Season.”For the next 11 weeks, the brand will feature 2,000 jackpots comprising over $1.5 Million in prizes, with a new campaign to inform New Jersey gamers of the opportunity.
Inclusive 'Sound Sites' Tennessee Tourism Campaign Makes Creative Use Of Alt-Text

1 day ago | mediapost.com | Danielle Oster

The Tennessee Department of Tourist Development (TDTD) launched an inclusive “Sound Sites” campaign to reach visually impaired travelers. While most travelers rely on images when planning a trip, the visually impaired have to rely on text descriptions of such images to understand what to expect from a given destination.
OpenAI Reportedly Will Bring Shopify To ChatGPT

1 day ago | mediapost.com | Laurie Sullivan

Agentic commerce functions identified in lines of code added by OpenAI in ChatGPT suggest the platform will officially host Shopify rather than adding an affiliate link. The report suggests price and shipping fields, buy now option and checkout button have been added. The move would turn OpenAI's ChatGPT into an ecommerce platform.
Yelp Shares Update To Its Lawsuit Against Google

1 day ago | mediapost.com | Laurie Sullivan

Review site Yelp shared the latest updates from its case against Google, with the Northern District Court of California allowing Yelp's core claims to move forward in Yelp v. Google. U.S. Judge Susan Van Keulen rejected Google’s attempt to dismiss the case, finding that Yelp had plausibly alleged Google’s monopoly power and exclusionary conduct within the statute of limitations period and partially denying Google’s motion.
NAD Tells Apple To Modify, Change Some Intelligence Features

1 day ago | mediapost.com | Laurie Sullivan

Apple's artificial intelligence (AI) rollout just became a bit rockier after having to maneuver through several lawsuits and regulatory challenges. Now the BBB National Programs' National Advertising Division wants the iPhone maker to rethink some of its claims to customers.
Capezio Gets A Reboot

2 days ago | mediapost.com | Sarah Mahoney

Capezio, the legacy dancewear brand beloved by ballerinas and pop stars, is now owned by Argand Partners. The private equity firm has acquired the company, and plans to scale the niche company with new product lines, collaborations, and licensing deals -- moving beyond its theatrical roots into a broader lifestyle play. While the 140-year-old company may seem like a boutique blip in the retail landscape, Capezio has long punched above its weight in cultural relevance.
Seamless Delivery Service Is Back, Along With $1 NYC Slice

2 days ago | mediapost.com | Danielle Oster

New Yorkers reportedly never stopped loving Seamless, so the original delivery service is kicking off a relaunch campaign built around a nostalgic icon of New York City food culture: the dollar slice of pizza. Seamless 2.0 follows a series of acquisitions. Back in 2013, GrubHub acquired Seamless and merged the brands. The Seamless brand was phased out after Just Eat Takeaway subsequently acquired GrubHub in 2020 for a reported $7.3 billion.
The Internet Has A Trust And Transparency Problem

2 days ago | mediapost.com | Laurie Sullivan

The advertising industry is reeling from Google’s decision to abandon plans that would have allowed users to opt out of being tracked by advertisers. Google announced Tuesday that it will keep third-party cookies in their current form and will not roll out a stand-alone "user-choice" button in Privacy Sandbox. “Chrome’s move to support third-party cookies showcases its continued support for interoperability across the open web," Anthony Katsur, CEO of IAB Tech Lab, stated.
Tariffs Soured Ad Market, But Q1 Buys Remained Strong

2 days ago | mediapost.com | Laurie Sullivan

Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. New Street Research in a note published Tuesday, revised revenue and advertising models downward. The analyst firm expects forecasts for U.S. and global ecommerce -- as well as for digital advertising, excluding China -- to fall.
Etsy Doubles Down On Domestic Sellers Amid Tariff Turmoil

2 days ago | mediapost.com | Sarah Mahoney

As global trade tensions rise, Etsy is making it easier for shoppers to stay closer to home. The online marketplace is introducing new tools to highlight domestic sellers and help small businesses weather tariff disruptions. Separately, Etsy announced the sale of Reverb, the musical instrument marketplace it acquired in 2019, signaling a renewed focus on its core platform.