Marketing Daily

MediaPost Inc. is a comprehensive publishing and event organization dedicated to offering a wide range of tools and resources for professionals in media, marketing, and advertising. As the parent company, MediaPost encompasses various platforms, including MediaPost.com, and hosts over 30 industry conferences and events annually across the United States and Europe. These events feature well-known series like OMMA, Insider Summit, and Marketing and Engage conferences, alongside seven annual award shows. Additionally, MediaPost provides a collection of more than 50 industry-oriented email newsletters and blogs.

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#211998

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#73040

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Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI

1 day ago | mediapost.com | Laurie Sullivan

Microsoft put plans in place to shutter its demand-side platform, with the advertising division informing clients the ad-tech unit no longer aligns with its AI priorities. Invest -- formerly Xandr DSP and before that, AppNexus -- will shut down by March 2026, the company explained in a blog post. Microsoft Monetize, the supply-side platform (SSP) and publisher of ad technology, remain intact.
Microsoft To Shutter DSP Formerly Known As Xandr, Replace It With AI

1 day ago | mediapost.com | Laurie Sullivan

Microsoft put plans in place to shutter its demand-side platform, with the Advertising division informing clients the ad tech unit no longer aligns with its AI priorities. Invest, formerly Xandr DSP and, before that, AppNexus will shut down by March 2026, the company explained in a blog post. Microsoft Monetize, the supply side platform (SSP) and publisher ad technology remain intact.
Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search

1 day ago | mediapost.com | Laurie Sullivan

An analyst has made two predictions related to artificial intelligence (AI): that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.
Google Search Up 49% One Year After AI Overviews Launch

1 day ago | mediapost.com | Laurie Sullivan

One year after Google released AI Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information. Jim Yu, founder and CEO of BrightEdge, said the assumption had always been that AI would kill or cannibalize traditional search, but the data suggests otherwise. People are spending a lot more time on Google search. “That was a big surprise,” Yu said.
Microsoft Lays Off Thousands, Then Announces AI Partners

1 day ago | mediapost.com | Laurie Sullivan

Microsoft's layoffs that impact thousands of its employees across the company have not stopped it from expanding partnerships in artificial intelligence and data integration into its platforms. The company reported on Tuesday a reduction of its workforce by more than 6,000 employees, representing about 3% of its total headcount. Then on Wednesday it announced partnerships that integrate data and insights into its technology. Both focus on agentic AI.
Perion Acquires Advanced AI Company For About $65M

1 day ago | mediapost.com | Laurie Sullivan

Perion Network, a digital media company under the Zacks Internet - Content industry, reported revenue Tuesday of $89.34 million for the quarter that ended March 2025, surpassing the Zacks Consensus Estimate by 1.53%. The earnings were reported following an acquisition announcement. Perion acquired Greenbids, which supports a suite of AI-powered solutions, with the goal to increase media efficiencies, quality, and optimize performance. The company uses AI to reduce carbon emissions.
What's Next For Giannis Antetokounmpo? How About Huggies?

2 days ago | mediapost.com | Les Luchter

Fans who had expected to see Milwaukee Bucks superstar Giannis Antetokounmpo still on the court at this point in the NBA playoffs can instead catch him in Huggies diaper commercials.
New Benchmarks Show CMOs Struggling To Do More With (Even) Less

2 days ago | mediapost.com | Sarah Mahoney

If you’re a CMO running marathons on a sprinter’s budget, you’ve got company. Two new reports — one from Deloitte Digital and another from Gartner — show that while marketing budgets may be rising on paper, gains are being devoured by inflation, martech costs, and growing pressure to prove ROI. Deloitte Digital’s new "Marketing Benchmarks Report" describes CMOs caught in a “perfect storm” of tech disruption, shifting customer expectations, and increasing scrutiny from finance teams.
Ohio AG Wants Appellate Court To Restore Social Media Law

2 days ago | mediapost.com | Wendy Davis

Ohio Attorney General Dave Yost this week appealed an order that blocks the state from enforcing a social media law that would have restricted teens' ability to use tech platforms. Yost hasn't yet filed substantive arguments with the 6th Circuit Court of Appeals, which will preside over his appeal.
Leagues Cup Names Ocean Spray Tournament's Official Juice Sponsor

2 days ago | mediapost.com | Danielle Oster

The Leagues Cup, the annual summer soccer tournament between Major League Soccer clubs and clubs from Mexico’s Liga MX, has named Ocean Spray Cranberries as the official juice of the tournament. The designation is part of a multiyear sponsorship agreement between Ocean Spray and the Leagues Cup. Ocean Spray described the partnership as representing an extension of “Just Add Cran,” the masterbrand campaign Ocean Spray introduced last June.