Marketing Daily

MediaPost Inc. is a comprehensive publishing and event organization dedicated to offering a wide range of tools and resources for professionals in media, marketing, and advertising. As the parent company, MediaPost encompasses various platforms, including MediaPost.com, and hosts over 30 industry conferences and events annually across the United States and Europe. These events feature well-known series like OMMA, Insider Summit, and Marketing and Engage conferences, alongside seven annual award shows. Additionally, MediaPost provides a collection of more than 50 industry-oriented email newsletters and blogs.

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Google Must Face Trademark Suit Over Ads For Pirated Books

1 day ago | mediapost.com | Wendy Davis

by Wendy Davis @wendyndavis, 1 minutes agoIn a mixed decision, a federal judge threw out some claims against Google by textbook publishers who sued over online ads for pirated books, but said the tech company must face a claim that thoseads infringed the publishers' trademarks. The ruling, issued Wednesday by U.S. District Court Judge Jennifer Rochon in the Southern District of New York, came in a lawsuit brought last year byMcGraw Hill, Macmillan, Elsevier and other publishers.
X Names Polymarket Its Official 'Prediction Market Partner'

1 day ago | mediapost.com | Colin Kirkland

by Colin Kirkland , 12 minutes agoIn order to enhance in-app engagement and capitalize on conversation around current events, X has partnered with Polymarket, a crypto-based prediction marketplace where users make wagerson different outcomes for real-world events.
Snapchat Launches On Apple Watch

1 day ago | mediapost.com | Colin Kirkland

by Colin Kirkland , Yesterday Less than a year after launching its first-ever native iPad app, Snapchat is bringing its mobile-firstsocial media platform to Apple Watch users with a new watchOS app, further expanding how its 900 million monthly active users can experience Snapchat. With this launch, Snapchat will become available on smartphones, tablets, the web and Apple Watch devices. The tech company says that the watchOS app will bring new functionality to Snap users.
Meta Sued For Allegedly Tracking Android Users' Web Browsing

1 day ago | mediapost.com | Wendy Davis

by Wendy Davis @wendyndavis, 3 minutes agoMeta was hit this week with a new privacy lawsuit for allegedly secretly tracking users' browsing activity on mobile websites that embed Meta's analytics pixel, and linking that activity to users'identities. “Between September 2024 and at least June 2, 2025, Meta was exploiting a communication channel ...
New Platform Connects Entire Programmatic Ecosystem, Firm Says

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , 8 hours ago MiQ, a global programmatic mediafirm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma connects the entireprogrammatic ecosystem in one place, including data, technology, and campaign workflows, the company says. If it works as promised, MiQ Sigma could bring programmatic buys more efficiently topublishers.
Digital Recluse: 'The Boston Globe' No Longer Reports Online Subscriptions To AAM

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , Columnist, 5 hours ago Newspaper publishers from The New York Times to Gannett routinely release their digital subscription numbers. In some cases, the celebrated growth makes up, inpart, for print declines. The Boston Globe, the renowned New England daily, is going against this trend. The Globe has stoppedreporting digital subscriber totals to the Alliance for Audited Media (AAM), according to Boston Business Journal. The reason is that its subscriber rate has slowed.
Snapchat Launches On The Apple Watch

2 days ago | mediapost.com | Colin Kirkland

by Colin Kirkland , 3 minutes agoLess than a year after launching its first-ever native iPadapp, Snapchat is bringing its mobile-first social media platform to Apple Watch users with a new watchOS app, further expanding how its 900 million monthly active users can experienceSnapchat. With this launch, Snapchat will become available on smartphones, tablets, the web and Apple Watchdevices. The tech company says that the watchOS app will bring new functionality to Snap users.
New Platform Connects The Entire Programmatic Ecosystem, Firm Says

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , 7 minutes agoMiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across theplatform, MiQ Sigma connects the entire programmatic ecosystem in one place, including data, technology, and campaign workflows, the company claims. If true as presented,MiQ Sigma could bring programmatic buys more efficiently to publishers.
Nicolle S. Praino Named Editor Of 'Nashville Post'

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , 7 minutes agoFW Publishing has named Nicolle S. Praino as editor of Nashville Post, the first female to hold that title. Praimo replaces co-interim editors Hannah Herner and WilliamWilliams. Herner will continue as associate editor and Williams as managing editor. Praino joined FW Publishing in June 2023 as a general assignment reporter for the Post andthe News. Last October, she became Williamson Scene editor when FW Publishing launched that product.
Gannett Signs Press Release Publishing Deal With XPR Media

2 days ago | mediapost.com | Ray Schultz

by Ray Schultz , 4 minutes agoGannett will be making press releases more widely accessible thanks to an agreement with XPR Media, a PR distribution platform. The news publisher Gannett willbring its vast media network of more than 200 publications to the partnership and XPR Media its content delivery technology. Press releases distributed by XPR will be featuredon USA Today’s website and in all USA Today Networkpublications.