Lisa Granatstein

New York

Editorial Director at Beet.TV

Traveler, '80s music connoisseur, sneaker snob. I know some things about this and that: media, advertising, tech, sports, business.

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Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership – Beet.TV

Dec 10, 2024 | beet.tv | Lisa Granatstein

LG Ad Solutions today announced the renewal of a global partnership that keeps Magnite as its primary sell-side platform and Magnite’s SpringServe ad server for new activations. With the partnership, advertisers can use Magnite’s ClearLine self-service tools to directly access and purchase premium video inventory with full transparency and control. ClearLine for the first time will let brands place programmatic ads on the LG Home Screen in the first half of 2025.

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