Lisa Granatstein

New York

Editorial Director, Events at Benzinga

Sneaker snob, traveler, boy/dog mom. I know some things about this and that: media, advertising, tech, sports, finance. 🇨🇦🇺🇸🇮🇱

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Articles

Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership – Beet.TV

Dec 10, 2024 | beet.tv | Lisa Granatstein

LG Ad Solutions today announced the renewal of a global partnership that keeps Magnite as its primary sell-side platform and Magnite’s SpringServe ad server for new activations. With the partnership, advertisers can use Magnite’s ClearLine self-service tools to directly access and purchase premium video inventory with full transparency and control. ClearLine for the first time will let brands place programmatic ads on the LG Home Screen in the first half of 2025.
Finding the Rainbow Connection: How Jarvis Sam Became the Voice of Inclusivity in Sports and Culture — Women in Sports Tech

Mar 21, 2023 | womeninsportstech.org | Lisa Granatstein

Over the course of the next five years, Jarvis held various roles, rising to Chief DEI Officer, where he diversified Nike’s talent pool and built large programs, partnerships and initiatives tied to representation, education, development and community. There were exciting collaborations with Nike athletes like Serena Williams and LeBron James, as well as league partners that included the WNBA and NFL.