-
Oct 30, 2024 | 
futurumgroup.com | Lisa Martin
In this episode of the Six Five Webcast – Marketing: Art & Science – CMO Advisor and host, Lisa Martin, welcomes the CMO of Pure Storage, Lynn Lucas, who talks about her journey to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains.
-
Sep 25, 2024 | 
futurumgroup.com | Lisa Martin
In this episode of the Six Five Podcast – Marketing: Art & Science CMO advisor and host Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the Martech stack is influencing the UiPath brand.
-
Sep 11, 2024 | 
futurumgroup.com | Lisa Martin
In this episode of the Six Five Podcast – Marketing: Art & Science CMO advisor and host Lisa Martin welcomes VP of Marketing at OSI Digital, Karen Dosanjh. Karen, who was recently honored as one of BC Business magazine’s “Women of the Year” in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally.
-
Sep 2, 2024 | 
paralympic.org | Lisa Martin
Australian Lauren Parker netted gold in the Para triathlon and is aiming for a hat trick ⒸAitor Alcalde/Getty Images By Lisa Martin for the IPC Australian Para triathlete Lauren Parker has a back tattoo that says: “She is unbreakable” and on day five of the Games she lived up to that mantra claiming Paralympic gold.
-
Aug 28, 2024 | 
futurumgroup.com | Lisa Martin |Daniel Newman |Camberley Bates
In this episode of Marketing: Art & Science CMO advisor and host Lisa Martin welcomes business leader and CMO of NetApp, Gabie Boko. In their engaging conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she’s using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.
-
Aug 14, 2024 | 
futurumgroup.com | Lisa Martin |Bob Sutor
In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dynatrace, and talks about the significant impact these councils are having on marketing-sourced business.
-
Aug 1, 2024 | 
futurumgroup.com | Keith Kirkpatrick |Olivier Blanchard |Daniel Newman |Lisa Martin
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses Salesforce’s announcement on what it says is the world’s first LLM benchmark for CRM. He discusses the elements of the benchmark, why it’s important, and assesses whether the market will start to see other benchmarks from SaaS companies or third parties begin to come to market.
-
Jul 31, 2024 | 
futurumgroup.com | Keith Kirkpatrick |Daniel Newman |Lisa Martin |Bob Sutor
The News: Microsoft’s Q4 FY 2024 earnings report highlighted a robust performance across its business units despite particular challenges in meeting market expectations. The company reported a revenue of $64.7 billion, a 15% increase from the same quarter in the previous year, and earnings per share (EPS) of $2.95, slightly surpassing analysts’ consensus estimate of $2.90.
-
Jul 31, 2024 | 
futurumgroup.com | Lisa Martin |Bob Sutor |Camberley Bates |Steven Dickens
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of “Marketing: Art & Science“. In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he’s held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner.
-
Jul 31, 2024 | 
futurumgroup.com | Olivier Blanchard |Keith Kirkpatrick |Daniel Newman |Lisa Martin
The News: AMD (NASDAQ:AMD) announced revenue for the second quarter (Q2) of 2024 of $5.8 billion, with a gross margin of 49%, operating income of $269 million, net income of $265 million and diluted earnings per share of $0.16. On a non-GAAP basis, gross margin was 53%, operating income was $1.3 billion, net income was $1.1 billion and diluted earnings per share was $0.69.
