Lisa Nicholas

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Articles

Marietta Square to host 2024 Chalktoberfest this weekend

Oct 11, 2024 | wsbradio.com | Lisa Nicholas

COBB COUNTY, GA — Get ready for chalk drawings to jump out of the streets on the Square in Marietta this weekend. Since 2013, the Marietta-Cobb Museum of Art has hosted chalk artists from around the world in a two-day festival. This year’s Chalktoberfest takes place on Saturday October 12 and Sunday October 13. For adults, the craft beer and wine festival takes place on Saturday, while children can engage in a scavenger hunt for toy trolls and prizes.
Atlanta native Karin Slaughter discusses new novel

Aug 17, 2024 | wsbradio.com | Lisa Nicholas

Author Karin Slaughter, who grew up in the Atlanta area, has published 24 novels, including a series of books on the fictional G.B.I. Director Will Trent. She is also the Executive Director of the ABC Television series about Will Trent. Slaughter recently talked with WSB Radio News reporter Lisa Nicholas about the new Will Trent book coming out August 20 and the TV series.
Are You Running Your Race, or Someone Else’s?

May 16, 2024 | cumanagement.com | Lisa Nicholas |Art Chamberlain |Jack Henry

Are you a new or aspiring credit union CEO or top leader? Then you won’t want to miss the webinar, “What I Wish I’d Known as a New CEO.” The 60-minute conversation takes place at 1 p.m. ET May 23 and is sponsored by The Leadership Bet and moderated by founder and CEO (that’s Chief Encouragement Officer) Bill Partin.
Unleashing the power of brand marketing in consumer banking

Dec 15, 2023 | bai.org | Lisa Nicholas

The pressure to deliver immediate results has led many marketers to focus more on short-term activation strategies and less on brand building. Balancing short-term activation with long-term brand investment is crucial for lasting success. Bank marketers must start depositing in customers’ emotional piggy banks through always-on brand messaging.
Unleashing the Power of Brand Marketing

Dec 12, 2023 | cumanagement.com | Sam Plester |Deedee Myers |Amy Freed Stalzer |Lisa Nicholas

4 minutes Balancing short-term activation with long-term investment is crucial for lasting success. The pressure to deliver immediate results has led many marketers to focus on short-term activation strategies and less on brand building. Balancing short-term activation with long-term brand investment is crucial for lasting success.
Residents of burned Atlanta apartments to file class action lawsuit

Nov 18, 2023 | wsbradio.com | Lisa Nicholas

ATLANTA — A class action lawsuit will be filed on behalf of residents of The Reserve at LaVista Walk apartments. The complex burned down last week after fireworks on the rooftop set the two buildings ablaze. The lawsuit claims the owners and management company neglected work on wiring and the fire suppression system and were aware that people were shooting off fireworks on the rooftop. Residents claim they’ve heard very little remorse or general information from those in charge.
Member Marketing Isn’t One Size Fits All

Jul 12, 2023 | cutimes.com | Lisa Nicholas

Credit/AdobeStockWhen it comes to banking, consumers have more options than ever. Competition for business is fierce. And to win it, credit unions need to understand what today’s consumers really want and meet them where they are with personalized solutions that help them achieve their financial goals. As uncovered by “Anatomy of a Banking Customer,” a recent study conducted by Vericast, no two customers are the same. Banking habits and preferences vary widely by demographics.
Data-driven insights can improve your acquisition strategies

Jul 7, 2023 | bai.org | Lisa Nicholas

In today’s data-driven economy, understanding and managing consumer data has become a critical aspect of successful marketing strategies. The elimination of third-party cookie tracking has financial services marketers increasingly reliant on their first-party customer data to gain insights into consumer behavior, preferences and needs and to develop targeted campaigns that maximize acquisition and retention.
Maximizing member acquisition strategies

Jun 20, 2023 | cuinsight.com | Lisa Nicholas

In today’s data-driven economy, understanding and managing consumer data has become a critical aspect of successful marketing strategies. With the elimination of third-party cookie tracking, credit union marketers are increasingly relying on their first-party member data to gain insights into consumer behavior, preferences and needs and to develop targeted campaigns that maximize acquisition and retention.