Lorie DeFries

Apr 22, 2023 | tricomb2b.com | Andrew Humphrey |Tom N. Tumbusch |Lorie DeFries |Joshua McGee

Clients are usually the focus of your everyday tasks, and most B2B companies do a decent job of training their outside sales force before a launch.  But the remainder of your internal team could be one of your greatest assets. You won’t find better brand advocates to share your work than your own coworkers and teammates. Not to mention, it’s extremely important for your internal team to be knowledgeable about the work you’re doing.