Andrew Humphrey

Jan 15, 2025 | tricomb2b.com | Michelle Crawley |Nick Westergaard |Andrew Humphrey |Joshua McGee

The 2024 trade show season is underway. Have you thought of all the things you need to do to prep for a great show? Attending a trade show to exhibit your products and services can be big time and financial investments — yet undoubtedly one of the best ways to meet potential buyers and increase sales.

Nov 6, 2024 | fox13memphis.com | Andrew Humphrey

MEMPHIS, Tenn. - A picture perfect blanket of white. The snow was beautiful but deadly. A winter storm in January killed 11 people in Shelby County. And now that winter is around the corner, FOX13's Team of meteorologists in Severe Weather Center 13 — Andrew Humphrey, Julia Fife, Brittani Dubose, Wendy Nations and Chelsea Chandler — is joining together to forecast the entire upcoming winter season.

Mar 20, 2024 | tricomb2b.com | Andrew Humphrey |Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi

B2B marketers, want to know the best thing (and the worst) about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? It happened. Yes, GA4 looks much different from the UA tools and interface that have been around for years. It’s also true that all of your company’s historical website data saved in UA will disappear early in 2024. And B2B marketers (if you haven’t already done so) will need to invest time to master GA4 and configure all of its reporting capabilities.

Jul 20, 2023 | tricomb2b.com | Tom N. Tumbusch |Andrew Humphrey |Joshua McGee |Chris Eifert

TriComB2B is allergic to the version of Internet Explorer you are using. Please download a newer browser to enjoy the magnificence of TriComB2B.com. Firefox Chrome Opera Safari (Mac OS) A common early step in the pre-writing process — especially when dealing with technical topics — is to interview a subject matter expert (SME).

Jul 7, 2023 | tricomb2b.com | Joshua McGee |Andrew Humphrey |Jonah Otchy

< class=" header-title">B2B Marketing on Threads> And of course, with any new, social media platform hitting the market, you’re likely to wonder, “Should my brand have a presence on Threads?” In its current state, it’s hard to say. Threads is incredibly new. I suspect that more functionalities will roll out as the public provides feedback, the algorithm gets further developed, and Meta’s developers begin to understand how users want to engage.