Lorraine Johnston

Dec 6, 2024 | medium.com | Lorraine Johnston |Mehmet Yildiz

Separating Fact from Fiction for WritersLorraine Johnston·FollowPublished inILLUMINATION·5 min read·--Created with CanvaYou know that feeling when something new hits the scene, and it’s suddenly all anyone can talk about? For writers, AI has been that shiny object — part curiosity, part controversy, and a whole lot of misunderstanding. Is it a magical tool to make writing faster and easier? Or a sign of doom for creativity itself? Let’s cut through the noise.

Oct 13, 2024 | creativelj.medium.com | Lorraine Johnston

Lorraine Johnston·Follow5 min read·--A New Era of StorytellingCan we talk? About AI? I know — it’s everywhere. Love it or hate it, it’s here to stay. Is that a good thing? Time will tell. Remember when ChatGPT arrived two years ago? I can — I was on Medium as a new writer and posts were showing up in the main feed about how it was the end of the world for writers. Then it was about the writer’s strike and how they wanted guarantees around AII. Fear was abound.

Oct 2, 2024 | lexology.com | Lorraine Johnston

Click here to listen to the audio. In an unflinching discussion, Lorraine and ShanMae dissect media scepticism of carbon offsetting and consider the evidence that pricing carbon really can drive positive change. From the discussion, it's clear that not all carbon credits are created equally.

Jun 11, 2024 | lexology.com | Lorraine Johnston |Detmar Loff |Hubert Blanc-Jouvan |Antonios Nezeritis |Arnaud Julien |Marc Hirtz | +1 more

On 14 May 2024, ESMA published its final report on Guidelines on funds' names using ESG or sustainability-related terms (ESMA/34-472-440) (the "Guidelines"). This follows on from ESMA's original consultation (see our previous briefing here). The objective of the Guidelines is to combat greenwashing and ensure that where the name of funds indicate an ESG objective or criteria, the portfolio and investment process reflects that profile.

Jun 3, 2024 | lexology.com | Jake Green |Hubert Blanc-Jouvan |Detmar Loff |Pilar Lluesma |Bradley Rice |Lorraine Johnston | +2 more

ESMA has published a statement on the use of AI systems by investment firms and relevant MIFID considerations. This appears to be the most detailed and significant statement so far by ESMA for investment firms in relation to this area, (although ESMA officials have published speeches on the increasing use of AI systems by investment firms and the importance of investor protection) and contains important information for firms.