Articles

  • 1 week ago | gq.com | Louis Cheslaw

    The best men’s spring sweaters prove the colder months don't have a monopoly on stylish knitwear. Sure, fall and winter offer ample opportunity to layer up in cashmere crewnecks and hefty lambswool, but the lightweight sweaters we’re talking about here play a different role entirely—as the centerpiece of your whole outfit. With no topcoat or puffer to obscure their shine, the right spring-ready sweater can, should, and will be all the outerwear you need from now until T-shirt time.

  • 2 weeks ago | whyisthisinteresting.substack.com | Louis Cheslaw

    Every day, WITI’s group chats buzz with fresh links. As part of our Saturday send for paid readers, we round up 11 of the best. It’s WITI, on the weekend. Why are these interesting?

  • 2 weeks ago | magasin.ltd | Louis Cheslaw

    Welcome to Magasin Menswear. In a dedicated bimonthly send, Louis Cheslaw surfaces choice products worth your consideration, explores larger conversations shoppers are—or should be—having, and taps a smart dresser to share how he wears it. There’s a lot of raw denim in the air (and in my New York roundup below). My theory? Jeans have been the only pants that most of us wore for the past year, but right now, every guy I know wants to wear a few more shirts and generally feel a bit more tailored.

  • 3 weeks ago | magasin.ltd | Louis Cheslaw

    Brand Rank is a data-driven index of the most shoppable brands in the Magasin universe. See past Brand Rank reports here. Welcome back to Brand Rank! Our last report looked at the most shoppable brands across the entirety of 2024, and today’s send picks up where we left off. We surveyed the data spanning January 1 through today(ish) and found a wealth of interesting intel. Like, if SSENSE were considered a brand, it would have a score nearly 4x that of our leading brand.

  • 3 weeks ago | whyisthisinteresting.substack.com | Louis Cheslaw

    Every day, WITI’s group chats buzz with fresh links. As part of our Saturday send for paid readers, we round up 11 of the best. It’s WITI, on the weekend. Why are these interesting? Your Old DVDs are Rotting (New York Post)They “curdle like milk” (sorry)—and Warner Bros. will replace them. The Art of Perfect Vibes (Businessweek)How NYC’s hottest restaurants got that way. The Japanese Military Has a People Problem (Foreign Affairs)When depopulation becomes a national security risk.