Lucy Jordan

1 month ago | unearthed.greenpeace.org | Naira Hofmeister |Lucy Jordan

JBS, the world’s largest meat company, will fail to meet its flagship commitment to eliminate both legal and illegal deforestation in its vast Amazon rainforest supply chain by the end of this year, according to beef producers.  Working with the Guardian and Reporter Brasil, Unearthed interviewed more than 35 ranchers and cattle industry representatives over three field trips to the Amazon. Ranchers told us they believe the company’s ambitious environmental pledge is impossible to achieve.