Luke Tipping

1 month ago | destinationcrm.com | Luke Tipping |Aditya Vasudevan |Mike Lowndes

n the rapidly evolving landscape of B2B sales, chief sales officers (CSOs) are at a crossroads. The traditional sales channels that have long been the backbone of revenue generation are failing to meet the expectations of buyers, whose preferences now lean toward rep-free digital experi ences. In fact, by 2028, Gartner predicts that a staggering 75 percent of organizations will complete their highest-revenue deals via digital channels.

May 29, 2023 | blogs.gartner.com | Luke Tipping

Think about your life outside of work. When was the last time you bought something without using the internet? Those new running shoes, the family vacation you booked for the summer, the power tools you needed for last year’s renovations. Even if you made the purchase in-store, did you go online to seek inspiration? Compare options? Watch the review videos? Register for the extended warranty?