Mike Lowndes

1 month ago | destinationcrm.com | Luke Tipping |Aditya Vasudevan |Mike Lowndes

n the rapidly evolving landscape of B2B sales, chief sales officers (CSOs) are at a crossroads. The traditional sales channels that have long been the backbone of revenue generation are failing to meet the expectations of buyers, whose preferences now lean toward rep-free digital experi ences. In fact, by 2028, Gartner predicts that a staggering 75 percent of organizations will complete their highest-revenue deals via digital channels.