Luna Huang Ruomin

Jan 14, 2025 | chineseconsumers.news | Luna Huang Ruomin

Analysts see the migration as a business opportunity for both Chinese and international creators, as well as Xiaohongshu. Xiaohongshu is likely to serve as a window to China for U.S. and other English-speaker users, but it is also facing increased scrutiny from the Chinese government. For many users such as 18-year-old Steve Que, it is‚Äúthe first time‚ÄĚ that he felt ‚Äúsuch an international atmosphere on Chinese social media‚ÄĚ.

Mar 29, 2024 | chineseconsumers.news | Yaling Jiang |Luna Huang Ruomin

Melody Xu’s social media posts took an unexpected turn in 2021. From posting daily life updates, the English teacher switched to sharing luxury items on WeChat.