Lynette Dicey

Contributor at Business Live

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Articles

The secret ingredients revealed by Kantar’s most effective creative awards

2 weeks ago | businesslive.co.za | Lynette Dicey

Marketing data and analytics company Kantar has announced that Coca-Cola, Desperados, Freya’s and Deliveroo are the winners of its annual Creative Effectiveness Awards. The awards showcase the most effective ads across digital and social, TV, print and outdoor from 80 countries.
Praise for Coca-Cola as it continues to excel at marketing

2 weeks ago | businesslive.co.za | Lynette Dicey

Ritson says three things set Coca-Cola apart: that it hands sales over to independent bottlers, which allows it to retain focus on its core business; that it empowers local markets to innovate and experiment and rolls out successful local strategies globally; and that it has expertise as an employer brand, which allows it to attract and retain great marketers.
Effie insights provide a blueprint for brand growth

2 weeks ago | businesslive.co.za | Lynette Dicey

Challenging category conventions and familiar codes are the key to unlocking success and effective advertising, according to the recently released 2024 Effie South Africa Ipsos Trends and Insights report. The report provides insights into the most effective marketing strategies, showcasing how successful campaigns integrate insights, rigour, passion and creativity to deliver real business results.
Lessons from Ocean Basket’s global expansion experience

3 weeks ago | leader.co.za | Lynette Dicey

The company found that its winning South African offering had to be adapted to accommodate local preferences in some of the foreign markets it entered. Expanding a brand beyond its home market is a complex undertaking. Success hinges not only on a well-established identity but also on the ability to adapt and remain relevant in diverse cultural landscapes. Seafood restaurant company Ocean Basket’s international journey has been one of constant learning, adaptation and refinement.
A revitalised MOST Awards to celebrate media industry excellence in 2025

3 weeks ago | businesslive.co.za | Lynette Dicey

The highly anticipated MOST Awards will return in the last quarter of 2025, to again set a benchmark of excellence in the South African media industry, where the best in media agency and media owner service in South Africa are recognised. Owned and presented by Arena Holdings, the awards celebrate the industry’s top performers based on independent research conducted by Freshly Ground Insights (FGI).
Loyalty programme usage soars as cost of living bites

4 weeks ago | businesslive.co.za | Lynette Dicey

Cash-strapped consumers are using loyalty programmes more than ever before to combat the impact of rising food and energy costs each month. The latest South African Loyalty Whitepaper by Truth and BrandMapp shows that 82% of South Africans are using loyalty programmes — up from 76% in 2023 — while 35% of consumers say they are using loyalty programmes more than last year.
Digital innovation drives growth in African banking brands

1 month ago | businesslive.co.za | Lynette Dicey

African banking brands are outperforming expectations, primarily driven by digital innovations, though Chinese banking brands remain the world’s most valuable brands, according to Brand Finance’s recently releasedBanking 500 2025 Report. Africa is a global leader in mobile banking, hosting nearly half the world’s mobile banking accounts, according to the World Economic Forum.
Would a streaming levy solve the SABC’s funding woes?

1 month ago | businesslive.co.za | Lynette Dicey

The SABC has traditionally relied on TV licences for income. However, fewer than 20% of South African TV owners actually contribute to this, and the costs of chasing payments tend to exceed the revenue collected. “People simply don’t see the value in funding a public broadcaster when they have an endless stream of content available elsewhere,” says Leslie Adams, sales director at Reach Africa.
MTN is South Africa’s most valuable brand, says Brand Finance

1 month ago | businesslive.co.za | Lynette Dicey

Woolworths and Checkers topped the sustainability perceptions score across sectors in the ESG categories. The top 10 South African brands collectively boast a value of R295.2bn, contributing more than 40% of the total top 100 brands’ ranking value. The banking industry accounts for 24.5% of the total, followed by retail (17.2%), telecoms (14.6%) and insurance (8.6%). Brand Finance defines brand value as the net economic benefit a brand owner would achieve by licensing the brand in the open market.
Lessons from seafood firm Ocean Basket’s global expansion experience

1 month ago | businesslive.co.za | Lynette Dicey

Expanding a brand beyond its home market is a complex undertaking. Success hinges not only on a well-established identity but also on the ability to adapt and remain relevant in diverse cultural landscapes. Seafood restaurant company Ocean Basket’s international journey has been one of constant learning, adaptation and refinement.