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1 week ago | 
businesslive.co.za | Lynette Dicey
The majority of the world’s most valuable banking brands leverage sports sponsorships to enhance brand equity, reach new audiences and strengthen community ties, according to brand valuation and strategy consultancy Brand Finance.
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2 weeks ago | 
businesslive.co.za | Lynette Dicey
Ogilvy South Africa was the only South African agency recognised at the 2025 WARC Awards Middle East & Africa, winning two golds, a silver and a bronze. The awards, in association with the Cannes Lions Awards, recognise marketing and strategic effectiveness.
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2 weeks ago | 
businesslive.co.za | Lynette Dicey
Where you live shapes your cost-saving strategiesIf you live in Gauteng, you’re more likely to deal with rising costs by working more, with 28% of the consumer class in the province saying they are open to taking on a second job. By comparison, a side hustle is only attractive to 23% of KwaZulu-Natal respondents and 21% of those in the Western Cape. Gauteng consumers are also more likely to cancel DStv and cut back on alcohol.
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1 month ago | 
businesslive.co.za | Lynette Dicey
Marketing data and analytics company Kantar has announced that Coca-Cola, Desperados, Freya’s and Deliveroo are the winners of its annual Creative Effectiveness Awards. The awards showcase the most effective ads across digital and social, TV, print and outdoor from 80 countries.
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1 month ago | 
businesslive.co.za | Lynette Dicey
Ritson says three things set Coca-Cola apart: that it hands sales over to independent bottlers, which allows it to retain focus on its core business; that it empowers local markets to innovate and experiment and rolls out successful local strategies globally; and that it has expertise as an employer brand, which allows it to attract and retain great marketers.
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1 month ago | 
businesslive.co.za | Lynette Dicey
Challenging category conventions and familiar codes are the key to unlocking success and effective advertising, according to the recently released 2024 Effie South Africa Ipsos Trends and Insights report. The report provides insights into the most effective marketing strategies, showcasing how successful campaigns integrate insights, rigour, passion and creativity to deliver real business results.
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1 month ago | 
leader.co.za | Lynette Dicey
The company found that its winning South African offering had to be adapted to accommodate local preferences in some of the foreign markets it entered. Expanding a brand beyond its home market is a complex undertaking. Success hinges not only on a well-established identity but also on the ability to adapt and remain relevant in diverse cultural landscapes. Seafood restaurant company Ocean Basket’s international journey has been one of constant learning, adaptation and refinement.
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1 month ago | 
businesslive.co.za | Lynette Dicey
The highly anticipated MOST Awards will return in the last quarter of 2025, to again set a benchmark of excellence in the South African media industry, where the best in media agency and media owner service in South Africa are recognised. Owned and presented by Arena Holdings, the awards celebrate the industry’s top performers based on independent research conducted by Freshly Ground Insights (FGI).
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1 month ago | 
businesslive.co.za | Lynette Dicey
Cash-strapped consumers are using loyalty programmes more than ever before to combat the impact of rising food and energy costs each month. The latest South African Loyalty Whitepaper by Truth and BrandMapp shows that 82% of South Africans are using loyalty programmes — up from 76% in 2023 — while 35% of consumers say they are using loyalty programmes more than last year.
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1 month ago | 
businesslive.co.za | Lynette Dicey
African banking brands are outperforming expectations, primarily driven by digital innovations, though Chinese banking brands remain the world’s most valuable brands, according to Brand Finance’s recently releasedBanking 500 2025 Report. Africa is a global leader in mobile banking, hosting nearly half the world’s mobile banking accounts, according to the World Economic Forum.
