Lynette Dicey

Contributor at Business Live

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Articles

Product of the Year winners announced

5 days ago | businesslive.co.za | Lynette Dicey

The 2025 Product of the Year winners have been announced, revealing the products that cash-strapped consumers recognise and endorse. Edith Venter, GM of Product of the Year South Africa, says: “Whether it’s a reimagined heritage product or a brand-new entry to market, these products all share one thing: they connect with consumers in ways that matter.
Nedbank dominates 2025 Marketing Achievement Awards

5 days ago | businesslive.co.za | Lynette Dicey

Nedbank was the big winner at the 2025 Marketing Achievement Awards (MAAs), receiving the Marketing Organisation of the Year Award and the Excellence in Brand Positioning Award. Nedbank’s award for Marketing Organisation of the Year recognised its commitment to disruptive thinking, remarkable agility and efficiency, with impressive metrics demonstrating how marketing drives its business success and positions it for continued future growth.
Africa’s top brands announced

5 days ago | businesslive.co.za | Lynette Dicey

Brand Africa, in partnership with African Business and the Economic Commission for Africa, has announced the results of the 15th annual Brand Africa 100 | Africa’s Best Brands rankings.Nike retains its No 1 spot as the most admired brand overall in Africa for the eighth consecutive year, while South Africa is the most admired nation brand in Africa. Dangote and MTN are the most admired African brands.
The secret ingredients revealed by Kantar’s creative awards

1 week ago | leader.co.za | Lynette Dicey

Marketing data and analytics company Kantar has announced that Coca-Cola, Desperados, Freya’s and Deliveroo are the winners of its annual Creative Effectiveness Awards. The awards showcase the most effective ads across digital and social, TV, print and outdoor from 80 countries.
Music strikes a chord with South Africa’s consumer class

1 week ago | businesslive.co.za | Lynette Dicey

According to BrandMapp, 58% of respondents cite music as their top pastime, ahead of travel, watching movies, cooking, reading and dining out
Banking on sports sponsorships

1 month ago | businesslive.co.za | Lynette Dicey

The majority of the world’s most valuable banking brands leverage sports sponsorships to enhance brand equity, reach new audiences and strengthen community ties, according to brand valuation and strategy consultancy Brand Finance.
Ogilvy the only South African agency to be recognised at regional WARC Awards

1 month ago | businesslive.co.za | Lynette Dicey

Ogilvy South Africa was the only South African agency recognised at the 2025 WARC Awards Middle East & Africa, winning two golds, a silver and a bronze. The awards, in association with the Cannes Lions Awards, recognise marketing and strategic effectiveness.
What South African consumers are sacrificing to stay afloat

1 month ago | businesslive.co.za | Lynette Dicey

Where you live shapes your cost-saving strategiesIf you live in Gauteng, you’re more likely to deal with rising costs by working more, with 28% of the consumer class in the province saying they are open to taking on a second job. By comparison, a side hustle is only attractive to 23% of KwaZulu-Natal respondents and 21% of those in the Western Cape. Gauteng consumers are also more likely to cancel DStv and cut back on alcohol.
The secret ingredients revealed by Kantar’s most effective creative awards

1 month ago | businesslive.co.za | Lynette Dicey

Marketing data and analytics company Kantar has announced that Coca-Cola, Desperados, Freya’s and Deliveroo are the winners of its annual Creative Effectiveness Awards. The awards showcase the most effective ads across digital and social, TV, print and outdoor from 80 countries.
Praise for Coca-Cola as it continues to excel at marketing

1 month ago | businesslive.co.za | Lynette Dicey

Ritson says three things set Coca-Cola apart: that it hands sales over to independent bottlers, which allows it to retain focus on its core business; that it empowers local markets to innovate and experiment and rolls out successful local strategies globally; and that it has expertise as an employer brand, which allows it to attract and retain great marketers.