Lynn Leahey

Norwalk, Rumson

Editorial Director at Cynopsis Media

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Articles

90 Day Fiance: Happily Ever After?

2 weeks ago | cynopsis.com | Lynn Leahey

Monday June 9, 2025 Snapchat has released an Apple Watch app, enabling users to not only read messages on their wrist, but reply to them using Keyboard, Scribble, Dictation or emoji. “The number of devices we use in our daily lives has grown,” notes the company in a blog post. “Already we’re seeing our community […]
Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing

3 weeks ago | cynopsis.com | Lynn Leahey

The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains but symptoms of the same systemic issue: well-meaning people making decisions in the dark.
All Roads Led to YouTube for "And They're Jewish"

3 weeks ago | cynopsis.com | Lynn Leahey

I didn’t want this show locked behind a paywall, monthly subscription or buried in a feed. I wanted it out in the open. Accessible. Free. For everyone. YouTube lets us tell real stories in full, with no filters, no editing limits. That’s the whole point of “And They’re Jewish.”These aren’t “Jewish” soundbites. These are full people. Full stories. YouTube gave us the space to go deeper, to be proud, to be complicated, to be joyful, and to invite everyone in.
The Internal Politics Blocking First-Party Data Success

1 month ago | cynopsis.com | Lynn Leahey

As consumer demands rise and the threat of third-party identifier deprecation looms, shifting to first-party data is no longer theoretical—it’s vital. But despite major investments, many enterprises still can’t meaningfully activate their first-party data. Why? The problem isn’t technology. It’s politics. Siloed teams, legacy infrastructure, and misaligned incentives stand in the way of progress—not lack of access to data or tools.
How BIG3 Basketball is Flipping the Script

1 month ago | cynopsis.com | Lynn Leahey

As the BIG3 basketball league heads for its eighth season, founders Ice Cube and Jeff Kwatinetz share how they’re reinventing the game to deliver a next-level sports experience for fans and team owners. What was the inspiration for forming the league in 2017? How has it evolved since then? The inspiration was that fans deserve more, better quality basketball.
Pride Marketing: Turning Visibility Into Value

1 month ago | cynopsis.com | Lynn Leahey

Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus. With a passion for helping brands understand and utilize voices in the pride community, Rios explains what it takes to show up in a meaningful way. Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus.
- Cynopsis

1 month ago | cynopsis.com | Lynn Leahey

Tuesday May 27, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Hope it was a great Memorial Day Weekend for everyone! UPFRONT(S) AND PERSONAL The early days of May are reserved for networks and their leadership to show off what they have in store for the upcoming year […]
First-Party Data Isn’t Enough—It’s Time to Face the Facts - Cynopsis

1 month ago | cynopsis.com | Lynn Leahey

For years, marketers have been sold the dream that first-party data is the key to everything. Own the relationship. Build direct connections. Future-proof your business. As digital privacy concerns mounted and the demise of third-party cookies loomed, the message was clear: collect your own data, and you’ll be safe. But the truth is, first-party data alone only offers the illusion of control.
Upfront Insights

1 month ago | cynopsis.com | Lynn Leahey

The media landscape is undergoing a profound transformation, a shift made evident at this year’s Upfront events . From the pivot to streaming, to the convergence of content and commerce, to AI-powered everything, it’s clear media companies are navigating a new era of evolution. We asked some leaders in the business, what were the biggest takeaways from this year’s presentations?
From Insight to Impact: How AI Transforms the Creative Process for Optimal End Experiences

1 month ago | cynopsis.com | Lynn Leahey

This blog was co-written with AI. That’s the point. Because how we use AI is the story and the strategy. At Night Market, AI doesn’t replace our strategic thinking. It enhances it. It’s embedded in how we explore ideas, build experience strategy, and communicate with clarity. From accelerating customer research and refining messaging to creative versioning and performance iteration, this post offers a look into our approach to crafting better end experiences.