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1 week ago | 
cynopsis.com | Lynn Leahey
This blog was co-written with AI. That’s the point. Because how we use AI is the story and the strategy. At Night Market, AI doesn’t replace our strategic thinking. It enhances it. It’s embedded in how we explore ideas, build experience strategy, and communicate with clarity. From accelerating customer research and refining messaging to creative versioning and performance iteration, this post offers a look into our approach to crafting better end experiences.
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2 weeks ago | 
cynopsis.com | Lynn Leahey
For insights and observations from Miami, go here .
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2 weeks ago | 
cynopsis.com | Lynn Leahey
Professional Bull Riders is being presented with a Luminary Award at the 2025 Cynopsis Sports Media Awards on June 4 in NYC. PBR is recognized as the League of the Year not only for its vision of innovation within sports media, but for the growth of an entity that started with a group of 20 bull riders breaking away from the traditional rodeo scene.
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3 weeks ago | 
cynopsis.com | Lynn Leahey
By Moe NagleCompetition for eyeballs is fierce. Just ask Deloitte, noting in its 2025 Digital Media Trends report, studios and streaming providers are facing off while social video platforms are proving contenders. Streaming and on-demand viewing are shifting traditional ad models. The surge in recent years in streaming on-demand video has resulted in fragmented pay TV audiences, higher costs on studios and thinned margins.
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1 month ago | 
cynopsis.com | Lynn Leahey
There is a clear path for advertisers to leverage shifting audience expectations, as well as platform capabilities, to find success in a fragmented video advertising ecosystem, maintains Bill Schild, GM of Americas for Channel Factory. What is the most effective way for advertisers to reach their audience while navigating the fragmentation between linear TV and CTV?
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1 month ago | 
cynopsis.com | Lynn Leahey
Scott Kohn, EVP & Head of Ad Sales At REELZ, explains how the network is evolving to meet a changing media landscape. What’s your response to people who say linear TV is dying? Linear TV isn’t dying – it’s evolving. There’s no doubt that viewing habits have shifted, but linear remains a vital part of the media mix, especially for media companies like REELZ, where we see strong, engaged audiences tuning in for our unique programming, especially our live programming.
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1 month ago | 
cynopsis.com | Lynn Leahey
George Ivie is celebrating his 25th year as Executive Director and CEO of the Media Rating Council – and it’s safe to say his job hasn’t gotten easier over time. Here, Ivie shares what’s new, and what’s ahead for the MRC. The MRC has expanded its purview as the media business has evolved. What are upcoming initiatives you can share?
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1 month ago | 
cynopsis.com | Lynn Leahey
By Bill Livek, Co–Founder, TeneticNAB 2025 is highlighting the impact of AI in advertising, the creator economy, sports programming and streaming. All, important challenges/opportunities for the industry. But equal focus should be placed on the consumer. Ultimately, success – for both publishers and advertisers – is dependent on making advertising work better. It is what drives the industry and its reason for being.
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1 month ago | 
cynopsis.com | Lynn Leahey
It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David Solomon explains why a hybrid model is a “gold mine.”Linear is shrinking as the media ecosystem evolves – but it’s still very much alive. Where does linear still have value to consumers and advertisers? Yes, linear is still alive and kicking! For most companies this is the lion share of their business in fact. However, times are changing, and we need to prepare for the change.
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1 month ago | 
cynopsis.com | Lynn Leahey
The Coresight Research team attended the second annual CTV Connect conference, which was held in New York City March 12–13. The event hosted around 500 attendees from the entire CTV (connected TV) ecosystem. In this report, we offer key highlights and strategic insights from the event, covering transparency, data, targeting, measurement, and streaming versus linear TV.
