Cynopsis Media

Cynopsis delivers three daily eNewsletters—Cynopsis, Cynopsis Digital, and Cynopsis Sports—reaching an audience of over 150,000 subscribers across more than 58 countries. These newsletters are sent out every weekday morning by 5:30 AM EST. In addition, there are weekly eNewsletters, Cynopsis Jobs and Cynopsis eSports, which are distributed on Tuesday and Thursday mornings, respectively. Cynopsis Jobs highlights excellent job opportunities in the industry, featuring listings from Cynopsis and various other sources. Meanwhile, Cynopsis eSports provides unique Q&As, valuable data insights, the week's leading business stories, popular trailers, and upcoming events, all aimed at bridging the gap between the gaming sector, brands, technology, media, and audiences.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#528955

United States

#128459

News and Media

#4626

Traffic sources

Monthly visitors

Articles

Navigating TV's Shifting Landscape

1 week ago | cynopsis.com | Lynn Leahey

There is a clear path for advertisers to leverage shifting audience expectations, as well as platform capabilities, to find success in a fragmented video advertising ecosystem, maintains Bill Schild, GM of Americas for Channel Factory. What is the most effective way for advertisers to reach their audience while navigating the fragmentation between linear TV and CTV?
Getting REELZ - Cynopsis

1 week ago | cynopsis.com | Lynn Leahey

Scott Kohn, EVP & Head of Ad Sales At REELZ, explains how the network is evolving to meet a changing media landscape. What’s your response to people who say linear TV is dying? Linear TV isn’t dying – it’s evolving. There’s no doubt that viewing habits have shifted, but linear remains a vital part of the media mix, especially for media companies like REELZ, where we see strong, engaged audiences tuning in for our unique programming, especially our live programming.
George Ivie: 25 Years at the MRC and Going Strong

2 weeks ago | cynopsis.com | Lynn Leahey

George Ivie is celebrating his 25th year as Executive Director and CEO of the Media Rating Council – and it’s safe to say his job hasn’t gotten easier over time. Here, Ivie shares what’s new, and what’s ahead for the MRC. The MRC has expanded its purview as the media business has evolved. What are upcoming initiatives you can share?
To Better Address Challenges, Look To The Consumer

3 weeks ago | cynopsis.com | Lynn Leahey

By Bill Livek, Co–Founder, TeneticNAB 2025 is highlighting the impact of AI in advertising, the creator economy, sports programming and streaming. All, important challenges/opportunities for the industry. But equal focus should be placed on the consumer. Ultimately, success – for both publishers and advertisers – is dependent on making advertising work better. It is what drives the industry and its reason for being.
It's Not Linear Vs. Streaming

1 month ago | cynopsis.com | Lynn Leahey

It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David Solomon explains why a hybrid model is a “gold mine.”Linear is shrinking as the media ecosystem evolves – but it’s still very much alive. Where does linear still have value to consumers and advertisers? Yes, linear is still alive and kicking! For most companies this is the lion share of their business in fact. However, times are changing, and we need to prepare for the change.
What We Learned at CTV Connect

1 month ago | cynopsis.com | Lynn Leahey

The Coresight Research team attended the second annual CTV Connect conference, which was held in New York City March 12–13. The event hosted around 500 attendees from the entire CTV (connected TV) ecosystem. In this report, we offer key highlights and strategic insights from the event, covering transparency, data, targeting, measurement, and streaming versus linear TV.
Art + Science = Brand Love

1 month ago | cynopsis.com | Lynn Leahey

The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is the value in that approach? Art comes into play when visualizing the end deliverable – painting the picture.
Should Your FAST Channel Be Closed Captioned?

1 month ago | cynopsis.com | Lynn Leahey

By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac Law GroupYou may be familiar with FCC closed captioning rules that require programming delivered on traditional linear TV networks to be closed captioned (subject to certain exceptions and exemptions), but what about programming on the FAST channels that many networks are rolling out alongside their linear TV networks?
All TOGETHXR Now

1 month ago | cynopsis.com | Lynn Leahey

By Noah ZieglerThe phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV ratings and coverage, merchandise sales and fan attendance rise, bolster the fact that women’s sports leagues are growing in the sports zeitgeist. Playing a role in that rise in popularity is TOGETHXR, a media and commerce company founded in 2021 by the four high-profile athletes Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird.
Upfront: Hot Topic

2 months ago | cynopsis.com | Lynn Leahey

Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of Data Monetization at TiVo, weighs in. In your role, you work with the full media ecosystem, from buyers and sellers to the tech platforms that power the pipes. How do each of these players uses data differently or are they mostly the same? It varies somewhat.