Lynne D. Johnson
Content Director at AdMonsters
Content Director @admonsters | Class, Race & Gender Adjunct @SUNYEmpireLabor | Co-Founder Tech & Soul Podcast | Tweets = my own
Articles
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2 weeks ago |
admonsters.com | Lynne D. Johnson
From automating ad ops tasks to building stronger mentorship networks and preparing for what’s next, women leaders in ad tech shared practical lessons on AI, workflows, and allyship during a recent LinkedIn Live hosted by AdMonsters and The Women in Programmatic Network. In ad tech, change is constant—but leadership isn’t always inclusive.
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3 weeks ago |
admonsters.com | Lynne D. Johnson
Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder. We know you’re juggling Safari gaps, inconsistent metrics, and rising pressure to prove performance—especially when it comes to cookieless traffic. That’s why we’re asking: What would actually move the needle for you?
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1 month ago |
admonsters.com | Lynne D. Johnson
Floor pricing in ad tech isn’t as simple as it seems. Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity in the auction. Image credit @keithepetriIt started with a tweet. Well, technically, it started on the Marketecture Live stage, when Sincera’s Co-founder, Mike O’Sullivan, made a point about how publishers should (and shouldn’t) be handling floor pricing. I tweeted about it.
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1 month ago |
admonsters.com | Andrew Byrd |Lynne D. Johnson
Scope3 Lanches Brand Safety Tool Unilever Bets on Influencers Court Upholds Colossus SSP's Defamnation Suit Scope3’s Brand Safety Tool: A Solution or a Bandaid for a Larger Problem? Scope3 recently launched Brand Standards, an AI-driven brand safety solution challenging industry leaders like DoubleVerify and Integral Ad Science. Advertisers can use the tool to create AI agents to assess content suitability based on specific brand values, blocking unsuitable content in real time while ensuring...
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1 month ago |
admonsters.com | Lynne D. Johnson
AdMonsters’ Sell Side Summit laid bare the tensions—and opportunities—that will define 2025. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series?From the keynotes to the workshops and roundtables, AdMonsters Sell Side Summit was a front-row seat to the evolving power dynamics in digital advertising.
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