Lynne D. Johnson

2 weeks ago | admonsters.com | Lynne D. Johnson

From Privacy Sandbox complaints to Trusted Server buzz, publishers have long had a love/hate thing with the IAB Tech Lab. But did something shift last week? Photo credit: IAB Tech Lab“You got to give the people, now/ Give the people what they want” — The O’JaysLook, I know Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone.

2 weeks ago | admonsters.com | Lynne D. Johnson

As some brands and agencies retreat from LGBTQ+ visibility, Zach Rosen is betting on a different approach. He’s centering queer leadership, industry relevance, and community at the first-ever Supernova Pride Summit during Cannes Lions. Major holding companies and even some publishers have pulled back from LGBTQ+ issues under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction.

3 weeks ago | admonsters.com | Lynne D. Johnson

Publishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process. Ad ops has always been the engine behind the curtain. Unseen, underpraised, and too often overburdened. And in 2025, the engine’s still coughing on manual fuel. The order-to-cash (O2C) process—the backbone of campaign delivery and revenue recognition—is broken. Not metaphorically. Literally.

1 month ago | admonsters.com | Lynne D. Johnson

When publishers stop waiting for better tech and start building it themselves, the ad stack starts to shift. This is how Stephanie Layser, Justin Wohl, and Justin Barton are creating tools rooted in lived experience to deliver transparency, control, and better outcomes across the supply chain. Did you catch last week’s news? Amazon is building a prebid adapter. Someone from the AdMonsters community had a hand in making that happen.

1 month ago | admonsters.com | Lynne D. Johnson

John Terrana, President of the Americas and Global Chief Media Officer at VaynerMedia, explains why attention isn’t just a KPI. From TikTok affiliates to YouTube’s overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. At POSSIBLE 2025, we spoke with John Terrana, President of the Americas and Global Chief Media Officer at VaynerMedia, to discuss media’s most valuable currency: attention.