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Nov 24, 2024 | 
smartcompany.com.au | Bri Williams |Madelene Ragno |James McDonald |James Mcdonald |Rita Agoulian
If you’re a small or medium business looking to scale, social media and influencer marketing are some of the most powerful and accessible tools for growth. And guess what? You don’t have to throw big bucks at ad campaigns to see results. Growing your brand organically with the right strategy and partnerships can drive incredible results, even on a limited budget. These are my top five tips for businesses looking to leverage social media and influencer marketing without any ad spend.
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Oct 3, 2024 | 
insidesmallbusiness.com.au | Madelene Ragno
Just when you thought we had enough content acronyms, a new trend, FGC (founder-generated content), has hit social media – and it’s seeing small businesses connect with their customers in a new way. FGC is when founders use their business account to share their business journey, their behind-the-scenes operations, and their “day in a life” content to their audience. Social media users have grown to “tune out” business accounts and sales-focused content over the last two to five years.
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Aug 12, 2024 | 
smartcompany.com.au | Madelene Ragno
There is another acronym in town — EGC. While not entirely new, employee-generated content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers. Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consumers.
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Mar 27, 2024 | 
flyingsolo.com.au | Tom Valcanis |Jaquie Scammell |Adam Stewart |Madelene Ragno
Google isn’t just a big server farm funnelling queries from around the world back to users. They employ over 16,000 human Search Quality Raters to determine page quality and whether the needs of users are met, explains Tom Valcanis, copywriting expert from I Sell Words. These raters speak over 80 languages and 4,000 of them are based in the Asia-Pacific region.
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Mar 25, 2024 | 
flyingsolo.com.au | Jaquie Scammell |Tom Valcanis |Adam Stewart |Madelene Ragno
Four years ago, I would never have used the word ‘spiritual’ in an article for business owners. Then again, four years ago, Prince Harry was still a prince and Corona was a beer. The world has changed. And we’ve known that fulfilling spiritual needs is important in customer service for centuries writes Jaquie Scammell the award-winning author of The Future of Service is 5D, Service Habits (2nd edn) and Service Mindset.
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Mar 24, 2024 | 
flyingsolo.com.au | Adam Stewart |Jaquie Scammell |Madelene Ragno |Mark Chapman
In today’s digital landscape, where competition is fierce and attention spans are shorter than ever, ensuring your website, landing pages and digital content are optimised for conversions is crucial, explains digital marketing expert Adam Stewart, founder of Digital Bond Marketing. However, numerous businesses fall into common pitfalls that can significantly hinder their conversion rates.
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Mar 24, 2024 | 
insidesmallbusiness.com.au | Madelene Ragno
Madelene Ragno, Owner/Director of MADE Creative, is a fiercely passionate thought leader who is aiming to disrupt the digital marketing industry one UGC video at a time. Noticing a gap in the market for organic style content that provides brands with a solid ROI, she founded a new division of her agency that offers brands a full service UGC/CGC experience – from strategic development, engagement of vetted creators, editing and implementation.
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Mar 24, 2024 | 
insidesmallbusiness.com.au | Madelene Ragno
The rise of UGC (user-generated content) has transformed the way we market to our audience, allowing brands to leverage the relatability and the organic nature of creators to develop on-demand content. But with this surge in creator-generated content comes the challenge of oversaturation. As every brand continues to jump through hoops for engagement, small businesses must navigate this crowded space strategically. But how?
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Mar 24, 2024 | 
flyingsolo.com.au | Madelene Ragno |Mark Chapman |Charlotte Blair
“TikTok is for young people …TikTok is for lip-syncing and dancing… TikTok is not for ‘serious’ brands… TikTok is a fad!”If you had asked me about TikTok just 10 months ago, I would have probably echoed these sentiments, says Madelene Ragno, Owner & Head Strategist of MADE. MarketingHowever, as of the beginning of 2024, my perspective has shifted. TikTok has not only changed my life but has also transformed my agency in ways I never imagined possible.
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Mar 17, 2024 | 
flyingsolo.com.au | Mark Chapman |Jaquie Scammell |Adam Stewart |Madelene Ragno
It’s quite common for people to structure their business affairs by setting up an entity to run their business through. This could be a trust, a partnership or, most often, a company – but there are implications for your business explains Mark Chapman Director of Tax Communications at H&R Block. The tax rate for small companies is just 25% which compares very favourably with the top personal tax rate of 45%.
