Maia Jenkins

Feb 11, 2025 | pathtopurchaseiq.com | Maia Jenkins

Redefining Consumer ValueConsumers are redefining value beyond discounts. They seek personalized deals, engaging loyalty programs and seamless shopping experiences. Emotional engagement is also key, with shoppers favoring brands and retailers that reduce decision fatigue and enhance shopping satisfaction, Pepviz shared. "Value continues to mean different things to different shoppers, but it has shifted from being fixed and implicit to purposeful and emotional," the study explained.

Feb 11, 2025 | p2pi.com | Maia Jenkins

Redefining Consumer ValueConsumers are redefining value beyond discounts. They seek personalized deals, engaging loyalty programs and seamless shopping experiences. Emotional engagement is also key, with shoppers favoring brands and retailers that reduce decision fatigue and enhance shopping satisfaction, Pepviz shared. “Value continues to mean different things to different shoppers, but it has shifted from being fixed and implicit to purposeful and emotional,” the study explained.

Feb 10, 2025 | consumergoods.com | Maia Jenkins

Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey.  The research, which surveyed 4,000 consumers, highlights the growing challenge: Price remains important, but shoppers are increasingly prioritizing convenience and personalization.

Feb 7, 2025 | consumergoods.com | Maia Jenkins

‘A Doom Loop’More is not always more in generative AI investments — a realization that is dawning on many companies as early excitement around the technology settles into expectations for tangible results.

Feb 6, 2025 | pathtopurchaseiq.com | Maia Jenkins

AI Helps Ads Get 'Sticky' AI is helping the company make strong first impressions in "low-consideration categories" like household products, Pokhriyal said. AI is being used to track consumer attention and optimize creative content on retailer product detail pages. By analyzing lookalike audiences, Church & Dwight’s team is better able to strategically place the creative and capture the maximum number of views in the crucial, split-second window consumers spend on these pages.