Consumer Goods Technology

2 days ago | consumergoods.com | Lynn Petrak

Pick Your BattlesTrying to create consistent data-driven experiences across integrated digital platforms and physical spaces is always a work in progress, given the various challenges that emerge. “For us, it’s managing the possibility of granularity and execution, and actually being able to execute that. We are constantly having to make trade-offs between what we can do and what we should do. Those things are not always the same,” said Webb.

5 days ago | consumergoods.com | Liz Dominguez

Talent Is a Growing IssueCEOs identified hiring skilled talent as a key barrier to AI deployment, pushing many leaders to prioritize upskilling existing staff rather than relying solely on new hires. This emphasis on upskilling reflects a broader organizational need: aligning business models with the AI-driven demands. Sixty-six percent of CEOs admitted their current business models are not fit for AI, emphasizing the urgency for cultural and operational transformation.

5 days ago | consumergoods.com | Tim Binder

CGT's sister brand, the Path to Purchase Institute, recently held its Retail Media Summit in Rosemont, Illinois. During the conference, the keynote began with presentations from three high-level executives at Kellanova, Happy Products and Albertsons. During a conversation with Lisa Johnston, P2PI editorial director, Charisse Hughes, Kellanova SVP & chief growth officer, described how the consumer or shopper is at the heart of everything they do.

5 days ago | consumergoods.com | Liz Dominguez

Getting Into AI ApplicationsTaylor expedited what would be a years-long process by throwing modeling at a problem around sourcing. As prices have gone up threefold, modeling has allowed the company to better structure how it manages its hedging positioning and commodities buying in cocoa. This approach helped the company show the business case and potential impact so stakeholders could see the value before spending time and money building out the foundation.

6 days ago | consumergoods.com | Liz Dominguez

Mars is using part of a $1 billion investment in its pet nutrition business to invest in a new artificial intelligence tool that will help pet parents monitor their furry friends’ health. The company launched Canine Dental Check in the U.S. as a companion tool for its Greenies dental snacks. It is a digital AI resource that allows users to snap a photo of their dogs’ teeth and gums to get immediate insights on their pets' health.