Consumer Goods Technology

In the rapidly changing and highly competitive world of consumer goods, business leaders must stay informed about disruptive trends, transformative changes, and innovative ideas. CGT serves as a vital resource for these executives, providing access to pertinent information, opportunities to network with peers, and insights into top-notch business strategies and solutions. This helps them make more informed decisions regarding IT and overall business operations.

Consumer

English

Online/Digital

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Ranking

Global

#539190

United States

#304871

Business and Consumer Services/Marketing and Advertising

#1231

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Articles

CamelBak Parent Revelyst Gets AI Product Data and Search Boost

3 days ago | consumergoods.com | Liz Dominguez

Revelyst, the parent company of such brands as Bell, Bushnell, CamelBak, Fox Racing and Giro, is optimizing its e-commerce experience through AI-enabled search and channel-personalized data. The company has partnered with Feedonomics, which now uses an AI search engine from Perplexity, to increase product data visibility and search relevancy. As a result, the company can help ensure products are syndicated to the right marketplace and advertising channels.
Vera Bradley Drops Pura Vida, Shuffles Leadership as Part of Business Reinvigoration

4 days ago | consumergoods.com | Liz Dominguez

More About Pura VidaThe digitally native jewelry and accessories brand was founded in 2010 in California. It will now fall under the leadership of new CEO Ryan Heuser, co-founder and former president of lifestyle company Paul Frank Industries. CriticalPoint said it looked to acquire Pura Vida for its passionate customer base and compelling product line, along with its purpose-driven mission that resonates with the next generation of consumers.
Haleon Hires Carl Haney to Lead R&D

4 days ago | consumergoods.com | Liz Dominguez

Haleon, the consumer health company behind brands such as Advil, Centrum, Emergen-C, Theraflu and Gas-X, has appointed a new chief research and development officer. Carl Haney will step into the role in August, replacing Franck Riot, who is leaving the company after six years. Haney joins Haleon from Estée Lauder Cos., where he served as executive vice president of global innovation, research and development for the past 13 years.
Unilever to Acquire Men’s Grooming Brand Dr. Squatch

5 days ago | consumergoods.com | Liz Dominguez

More About the TransactionDr. Squatch was launched in 2013 by founder and CEO Jack Haldrup. Its products, which include soaps, body washes, deodorants, hair care, skin care and other men’s grooming offerings, are sold in retail stores such as Walmart, Target, CVS and Kroger, primarily in North America and Europe, and can also be purchased via direct-to-consumer and social commerce channels.
Amazon CEO Says AI Will Reduce Its Corporate Workforce

1 week ago | consumergoods.com | Liz Dominguez

In his annual letter to shareholders in April, Jassy already affirmed that AI will essentially touch every customer experience and enable new ones. Amazon has rolled out Alexa+, its next-generation Alexa personal assistant, introduced “Lens” and “Buy for Me” shopping features, added Customer Service Chatbot with GenAI, and launched AI advertising tools. The company is also using GenAI in its internal operations.
Danone Launches Global AI Academy, Plans Futuristic Digital Factories

1 week ago | consumergoods.com | Liz Dominguez

While the facility is located in Poland at Danone’s Nutricia’s Opole site, training will be delivered virtually as well as in person, with courses covering advanced automation, AI prompt engineering and data-driven decision making. Also: Danone harnesses consumer data to uncover trends and optimize promotions“The global manufacturing sector faces a significant shortfall of skilled workers.
Southern Glazer’s Alan Wizemann to Keynote CG Sales & Marketing Tech Summit

1 week ago | consumergoods.com | Liz Dominguez

More About WizemannWith decades of experience in digital product development, omnichannel experiences, technology and entrepreneurship, Wizemann has been instrumental in shaping and transforming the digital landscape for some of the world's most well-known consumer companies. At Target Corporation, he launched and led key digital initiatives across Target.com, Target Mobile and Cartwheel.
Consumer Buying Trends to Shift Amid Rising Grocery Prices: Study

1 week ago | consumergoods.com | Samantha Nelson

Consumers are shifting their purchasing habits due to concerns about rising grocery prices. Drawing on insights from more than 6,000 consumers across the U.S., U.K., France, Germany, Australia, New Zealand and the Middle East, a report from Blue Yonder found that 49% blamed new tariffs for driving up prices. Shoppers are seeking ways to offset costs primarily by buying fewer groceries, with one-third saying they’d cut back on alcohol.
General Mills and Kraft Heinz to Remove Synthetic Dyes From Portfolios

1 week ago | consumergoods.com | Liz Dominguez

General MillsGeneral Mills said it plans to remove all certified colors from its U.S. cereals, as well as any in foods served in K-12 schools by next summer, though the company said most of its school-offered meals are already produced without them. By 2027, the company plans to remove them entirely from the U.S. retail portfolio, of which 85% is currently made without certified colors.
Keurig Dr Pepper Pins Down Beverage Trends: Functional Drinks & Personalization on the Rise

1 week ago | consumergoods.com | Liz Dominguez

From these insights, the company identified several beverage trends:Today’s consumers want drinks that taste great and support well-being — they’re generally not willing to purchase beverages just for their health benefits, according to the company. Sixty-six percent look for functional beverages that promote physical health, while 59% prefer those with essential nutrients. Within the better-for-you category, gut health, protein and low-sugar are the priority.