Maliha Shoaib

Editorial Associate at Vogue Business

Editorial Associate @VogueBusiness | she/her

Articles

What impact will living longer have on the world?

1 week ago | voguebusiness.com | Nateisha Scott |Amy Francombe |Maliha Shoaib |Bella Webb

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. As science and technology advance, the prospect of living to 100 — and far beyond — is no longer an exception to the rule but an expectation. Living longer is quickly becoming a proposition that will reshape how we live, work, spend and age.
Future beauty standards are extreme. How should marketing respond?

1 week ago | voguebusiness.com | Maliha Shoaib

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. Artificial intelligence-driven skincare, weight loss drugs, bioprinted skin, genetic-based aesthetic treatments — the lengths to which consumers can go in the future to ‘look their best’ will be more extreme than ever. Experts warn that these innovations may reinforce current outdated beauty standards, or create an even more extreme ideal.
Future beauty standards are extreme. How should marketing respond?

1 week ago | flipboard.com | Maliha Shoaib

1 day agoIt’s no secret that one of the easiest side hustles or full-time freelance businesses to pursue, with minimal setup costs or time to launch, is freelance writing. Freelance writing can be started even if you have minimal experience, and one of its other appeals is that you can get paid top dollar by …
Hybrid vs return-to-office: What is the future of work?

2 weeks ago | voguebusiness.com | Maliha Shoaib

Welcome to The Future of Work, a series exploring the forces reshaping careers in fashion and beauty. After five years of flexible working, the hybrid bubble has burst. Companies including TikTok, Amazon and Burberry Americas are introducing return-to-office mandates, some of which have sparked discontent among employees.
Vogue Wedding Atelier debuts in India

2 weeks ago | flipboard.com | Maliha Shoaib

11 hours agoJessica Chastain was a vision last night as she attended the 2025 Breakthrough Prize Ceremony, which celebrates the latest achievements in the scientific and mathematical fields. The actor was one of many stars who showed up and out to the event, yet she left her impression on the red carpet in a …
Le British Fashion Council annule l’édition de juin de la Fashion Week de Londres

2 weeks ago | vogue.fr | Maliha Shoaib

Le British Fashion Council (BFC) a annulé l'édition de juin de la Fashion Week de Londres. L'objectif est désormais d'offrir davantage d'opportunités commerciales aux marques britanniques par le biais d'un showroom londonien à Paris, qui se déroulera du 26 juin au 1er juillet.
British Fashion Council cancels London Fashion Week June edition

2 weeks ago | voguebusiness.com | Maliha Shoaib

The British Fashion Council (BFC) has cancelled its June edition of London Fashion Week. Instead, the focus will shift to providing more commercial opportunities for British brands through a London Show Rooms showcase in Paris, which will run from 26 June to 1 July.
Why is sustainability overlooked in fashion company earnings?

3 weeks ago | voguebusiness.com | Maliha Shoaib

This article on sustainability and financial results is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business, The Fashion Exec's Guide and Market Insights Reports, sign up for Advanced Membership here. Climate change is one of the biggest existential threats to the fashion and beauty industries, but you would never know that from the way major brands report their financial performance and define their success.
Can Toteme’s new vision for luxury win over China?

4 weeks ago | voguebusiness.com | Maliha Shoaib

On the corner of Sanlitun Road, a hot spot for shopping, dining and entertainment in eastern Beijing, lays a new, chiselled, Scandi-chic store — its white stone exterior standing out against the surrounding glass and metal. Inside, a 3D screen airs silent films by Swedish auteur Ingmar Bergman. This is Toteme’s latest flagship, and its first in China. Opening on 27 March, it is a statement of the Stockholm-based brand’s intent in a turbulent market.
The Vogue Business Autumn/Winter 2025 Size Inclusivity Report

1 month ago | vogue.co.uk | Maliha Shoaib

Fake breasts at Duran Lantink and conical bras at Miu Miu; cinched waists at Givenchy, Ludovic de Saint Sernin and Isabel Marant; exaggerated hips at Marine Serre, Bally, Comme des Garçons and McQueen. Brands presented an array of curve-enhancing silhouettes at their autumn/winter 2025 shows, but there was a noticeable drop in the number of curvy models. Exaggerated curves at McQueen, Marine Serre and Comme des Garçons AW25.