Maliha Shoaib

Editorial Associate at Vogue Business

Editorial Associate @VogueBusiness | she/her

Articles

Tariffs and shaky consumer sentiment: China’s Q1 pulse check

1 week ago | voguebusiness.com | Maliha Shoaib

Luxury’s performance in China was uneven in Q1, defined by a feeling of uncertainty among consumers. In the latest round of earnings, some brands posted solid growth, while others saw sales drop as consumer sentiment continues to suffer. The next few months are set to be equally uncertain, analysts say. Among the bright spots, Brunello Cucinelli said sales in Asia grew 11.3 per cent with double-digit improvements and “lively desire” for the brand’s heritage and craftsmanship in China.
Hugo Boss focuses on cost control as Q1 sales slip 2%

1 week ago | voguebusiness.com | Maliha Shoaib

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. Hugo Boss said its first-quarter performance was hit by macroeconomic uncertainty, but it maintained a tight focus on the things it can control, including cutting costs.
Lanvin Group revenues decline 23% in ‘transitional year’

2 weeks ago | voguebusiness.com | Maliha Shoaib

Lanvin Group revenues dropped 23 per cent year-on-year to €329 million for fiscal 2024. The company said the decline reflects a “transitional year marked by creative evolution and strategic realignment amid market headwinds”. The group noted that, despite market uncertainty, it is poised for a “robust recovery” in 2025. None of Lanvin Group’s brands — Lanvin, Wolford, Sergio Rossi, St John and Caruso — reported positive growth. Flagship brand Lanvin saw sales decline 26 per cent.
Lanvin Group revenues decline 23% in ‘transitional year’

2 weeks ago | flipboard.com | Maliha Shoaib

A Doctor Shares The Anti-Aging Supplement You 'Need' To Be Taking To 'Improve The Quality Of Your Skin'Aging is a natural part of life, but that doesn’t mean you can’t take steps to slow it down — especially when it comes to your skin. While a healthy …
Prada Group sales reach ‘plateau’ in Q1

2 weeks ago | voguebusiness.com | Maliha Shoaib

Prada Group’s revenues grew 13 per cent year-on-year in the first quarter ended 31 March 2025 to €1.34 billion, the company said on Wednesday. “I’m happy to have reported these numbers, but the market is not easy. We see irregular times, so it’s not easy to give an intelligent answer to current trading status,” said group CEO Andrea Guerra on a call with investors. “This is a very peculiar year, a very complicated year.
Generational Breakdown: Understanding the Gen X consumer

3 weeks ago | voguebusiness.com | Maliha Shoaib

This article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business, The Fashion Exec's Guide and Market Insights Reports, sign up for Advanced Membership here. Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. “People assume women our age are not tech savvy or fashion forward,” says 56-year-old Sylvia Bhugra.
What impact will living longer have on the world?

1 month ago | voguebusiness.com | Nateisha Scott |Amy Francombe |Maliha Shoaib |Bella Webb

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. As science and technology advance, the prospect of living to 100 — and far beyond — is no longer an exception to the rule but an expectation. Living longer is quickly becoming a proposition that will reshape how we live, work, spend and age.
Future beauty standards are extreme. How should marketing respond?

1 month ago | voguebusiness.com | Maliha Shoaib

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. Artificial intelligence-driven skincare, weight loss drugs, bioprinted skin, genetic-based aesthetic treatments — the lengths to which consumers can go in the future to ‘look their best’ will be more extreme than ever. Experts warn that these innovations may reinforce current outdated beauty standards, or create an even more extreme ideal.
Future beauty standards are extreme. How should marketing respond?

1 month ago | flipboard.com | Maliha Shoaib

1 day agoIt’s no secret that one of the easiest side hustles or full-time freelance businesses to pursue, with minimal setup costs or time to launch, is freelance writing. Freelance writing can be started even if you have minimal experience, and one of its other appeals is that you can get paid top dollar by …
Hybrid vs return-to-office: What is the future of work?

1 month ago | voguebusiness.com | Maliha Shoaib

Welcome to The Future of Work, a series exploring the forces reshaping careers in fashion and beauty. After five years of flexible working, the hybrid bubble has burst. Companies including TikTok, Amazon and Burberry Americas are introducing return-to-office mandates, some of which have sparked discontent among employees.