Man-Chung Cheung

4 days ago | emarketer.com | Man-Chung Cheung

Microdrama streamed vertical video content is defined by short episodes—usually under 2 minutes—that draw heavily from the soap opera and TV drama genres and are intended for mobile consumption. The content, first gained major traction in China, is now growing in popularity in other parts of the world.

Oct 16, 2024 | emarketer.com | Man-Chung Cheung

Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.

Sep 13, 2023 | insiderintelligence.com | Man-Chung Cheung

Douyin’s ascendance has been undeniable. By the end of 2025, the short-video app will have more users in China than vaunted super app WeChat. Douyin’s foray into ecommerce has been just as remarkable, as the company is already China’s fourth biggest online seller. This year, Douyin’s sales will amount to over a quarter of Alibaba’s while closing in on JD.com’s. Key Question: How quickly will Douyin’s retail ecommerce sales grow, and how will its sales compare to those of other platforms?

Aug 1, 2023 | insiderintelligence.com | Man-Chung Cheung

India is the fastest-growing major ecommerce market globally. But its enormous potential has yet to be tapped—the country’s digital ecosystem resembles that of China roughly 10 years ago. Amazon and Walmart-owned Flipkart dominate online sales and are evenly matched, but new entrant Reliance Retail is making things interesting. Key Question: How quickly will retail and ecommerce sales grow in India over the next five years?

Jul 13, 2023 | insiderintelligence.com | Man-Chung Cheung