Manuela Perez

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Articles

Consumers’ healthy lifestyle as a determinant of the influence of microcelebrities and microinfluencers

3 weeks ago | dialnet.unirioja.es | Borja Martínez |Manuela Perez |Palazón Vidal |María Dolores

Ayuda Buscar en la ayuda Buscar en la ayuda Consumers’ healthy lifestyle as a determinant of the influence of microcelebrities and microinfluencers Mariola Palazón [1] ; María del Carmen Alarcón-del-Amo [1] ; Borja Martínez [1] ; Manuela López [1] [1] University of Murcia Localización: European journal of management and business economics, ISSN-e 2444-8494, ISSN 2444-8451, Vol. 34, Nº. 2, 2025, págs. 133-148 Idioma: inglés Enlaces Texto completo Resumen English Purpose This study analyzes...

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