Articles

  • Dec 5, 2024 | thedrum.com | Mara Einstein

    That idea is at the root of Buy Now! The Shopping Conspiracy – the new Netflix documentary lifting the lid on the world of consumerism, marketing, and the global waste crisis. And these truths have hit a nerve. The doc has been a Top 10 hit globally for Netflix – with over 11 million views in under two weeks – and is setting TikTok alight with Gen-Zers profoundly shocked at the ugly underbelly of overconsumption. Their response should be a wake-up call for retailers and marketers.

  • Dec 5, 2024 | washingtonindependentreviewofbooks.com | JR Moores |Mara Einstein |Jonas Olofsson |Liz Pelly

    Thousands of books are published each month. And as much as we’d like to, we can’t read (or review) them all. But what we can do is point out a few we think you might enjoy. In that spirit, here’s a rundown of forthcoming titles that caught our eye and may catch yours, too. Covid Vortex Anxiety Opera Kitty Kaleidoscope Disco by Karen Finley (City Lights Books).

  • Nov 27, 2024 | independent.co.uk | Mara Einstein

    It was 5am on the morning after Thanksgiving 2008. More than 2,000 shoppers waited outside Walmart in Valley Stream, New York, for a chance to be the first ones to get the “best deals of the season”. Restless after waiting outside in the cold – some for hours – once the doors were unlocked the crowd surged forwards, broke the glass doors, and stampeded into the store. In their mania to get a deal, they trampled 34-year-old Jdimytai Damour to death.

  • Nov 20, 2024 | independent.co.uk | Mara Einstein

    It was 5am on the morning after Thanksgiving 2008. More than 2,000 shoppers waited outside Walmart in Valley Stream, New York, for a chance to be the first ones to get the “best deals of the season”. Restless after waiting outside in the cold – some for hours – once the doors were unlocked the crowd surged forwards, broke the glass doors, and stampeded into the store. In their mania to get a deal, they trampled 34-year-old Jdimytai Damour to death.

  • Jun 25, 2023 | nydailynews.com | Mara Einstein

    Marketers — and their customers — had to know Pride Month was going to be different this year. Forty-five states proposed anti-trans legislation since January. Tennessee created legislation to limit drag shows providing a blueprint for more than a dozen other states to propose similar regulations. And in a fireworks display of a head’s up, the Bud Light/Dylan Mulvaney brouhaha screamed that anti-LGBTQ voices were poised to stage a multi-pronged backlash.

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