Marc Brodherson

Mar 1, 2024 | thailandtv.news | Marc Brodherson

Why retail and commerce media spending is starting to soar. By Marc BrodhersonAdvertising is an amazing industry. It’s worth about a trillion dollars globally, growth exceeds GDP, and it is either the primary business model or one of the fastest-growing ones for at least five of the top 10 companies by global market capitalisation. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers.

Mar 1, 2024 | bangkokpost.com | Marc Brodherson

Why retail and commerce media spending is starting to soar. By Marc Brodherson Advertising is an amazing industry. It's worth about a trillion dollars globally, growth exceeds GDP, and it is either the primary business model or one of the fastest-growing ones for at least five of the top 10 companies by global market capitalisation. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers.

Jun 25, 2023 | mckinsey.com | Julien Boudet |Marc Brodherson |Kelsey Robinson |eli stein

With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American consumer companies. On average, they told us that their company boards demanded an 8 percent reduction in marketing expenditures over the previous 12 months.