Kelsey Robinson

2 months ago | mckinsey.com | eli stein |Kelsey Robinson

A European telecom company recently boosted its marketing strategy by integrating a personalization engine that uses both AI and gen AI. The telco previously relied on mass promotions and a calendar-based approach. To better engage its customers, it set up a next-best-action engine, using a combination of multiple machine learning models to determine the most effective actions to suggest to each customer.

Jan 16, 2025 | mckinsey.com | Ezra Greenberg |Kelsey Robinson |Olivia White |Tamara Charm

In McKinsey’s latest ConsumerWise research, consumers report feeling more optimistic about the US economy than they have all year. Even so, US consumer optimism overall is still lower than prepandemic levels, and more than half of consumers (53 percent) report mixed feelings or being pessimistic about the state of the economy. For decades, consumer sentiment and consumer spending have moved in sync—when people feel unsure about the economy, they spend less.

Jan 13, 2025 | mckinsey.com | Ezra Greenberg |Kelsey Robinson |Olivia White |Tamara Charm

In McKinsey’s latest ConsumerWise research, consumers report feeling more optimistic about the US economy than they have all year. Even so, US consumer optimism overall is still lower than prepandemic levels, and more than half of consumers (53 percent) report mixed feelings or being pessimistic about the state of the economy. For decades, consumer sentiment and consumer spending have moved in sync—when people feel unsure about the economy, they spend less.

Jul 18, 2024 | digitalcommons.library.tmc.edu | Kelsey Robinson |Trenell Mosley |Kenneth S. Rivera-González |Christopher R. Jabbarpour

Cleft palate (CP) is one of the most common craniofacial birth defects; however, there are relatively few established genetic risk factors associated with its occurrence despite high heritability. Historically, CP has been studied as a single phenotype, although it manifests across a spectrum of defects involving the hard and/or soft palate.

May 3, 2024 | medrxiv.org | Kelsey Robinson |Randy Parrish |Wasiu Lanre Adeyemo |Terri H Beaty

The authors have declared no competing interest. Patient recruitment, assembly of phenotypic information, sequencing services, and data analysis were supported by National Institutes of Health (NIH) grants: X01-HG010835 (EL), R01-DE016148 (MM, SW), R01-DE030342 (EL), R01-DE011931 (JH), R01-DE028300 (AB), R01-DE014581 (TB), R37-DE008559 (JM), R00-DE024571 (CB), S21-MD001830 (CB) U54-GM133807 (CB), T32-GM008490 (KR), F31-DE032588 (KR).