Marc Oliver Opresnik
Professor at researchgate.net
Marc Opresnik is a Professor of Marketing and Member of the Board of Directors at SGMI Management Institut St. Gallen. He is also a Professor of Marketing and Management at the Technische Hochschule Lübeck. He is the author of numerous articles and books, including the German edition of "Marketing Management", the "Bible of Marketing". Dr. Opresnik is also the co-author with Phil Kotler and Gary Armstrong of the Global edition of "Marketing: An Introduction", which is one of the world’s most widely used marketing text books. With effect from March 2014, he was appointed "Chief Research Officer" at "Kotler Impact Inc.". With his many years of international experience, Marc Opresnik is one of the world’s most renowned experts in marketing, strategic management and negotiation. Source
Articles
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Aug 18, 2024 |
researchgate.net | Philip Kotler |Arjuna Kumar Maharana |Priyabrata Panda |Marc Oliver Opresnik |Nurul Qomariah |Muhammad Maulanadwimahendra | +8 more
PDF | Competition between whitening cosmetic products is increasing with the emergence of new products endorsed by artists. The first aim of this... | Find, read and cite all the research you need on ResearchGate
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