Marcos G. Figueira

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I interviewed AI about the future of work and the human race.

Nov 25, 2024 | marcosfigueira.medium.com | Marcos G. Figueira

Marcos G. Figueira, DSc.·Follow7 min read·--First, could you introduce yourself? Of course, I am Artificial Intelligence, a system created to process information, learn from data, and assist humanity in various tasks, from solving complex problems to making everyday life more efficient. I don’t have emotions or consciousness, but I am designed to analyze, optimize, and provide solutions based on what I’m taught.
The A.I. takeover: redefining human worth in tomorrow’s workforce

Nov 11, 2024 | marcosfigueira.medium.com | Marcos G. Figueira

Marcos G. Figueira, DSc.·Follow5 min read·--In the early days of the internet, futurists marveled at the possibilities of a connected world, one where information was at our fingertips and communication was instant. Fast forward a few decades, and the digital revolution has done more than just transform how we work — it’s changing what work is altogether.
Who holds the megaphone in a world full of microphones?

Nov 11, 2024 | marcosfigueira.medium.com | Marcos G. Figueira

Marcos G. Figueira, DSc.·Follow5 min read·--Imagine stepping into a room where everyone has a microphone. The buzz is deafening — thousands of voices, each trying to outdo the others. This isn’t some noisy convention hall; it’s our current digital landscape, where everyone from celebrities to your next-door neighbor can broadcast their opinions, thoughts, and lifestyle tips to the world. In this chaotic cacophony, the question becomes: who really holds the megaphone?
Distinctiveness vs. differentiation: the real driver of brand success

Oct 21, 2024 | marcosfigueira.medium.com | Marcos G. Figueira

Marcos G. Figueira, DSc.·Follow5 min read·--Imagine walking into a crowded marketplace, where every vendor is shouting about their unique product. Each booth claims to have the best, the most advanced, or the most original offering. As you navigate the chaos, it becomes clear that not everyone’s claim is true, and many stalls blend into one indistinguishable sea of noise. This scene is not unlike the modern brand landscape.
6 New Marketing Novels for Your Bookshelf

Oct 18, 2024 | newinbooks.com | Neal Schaffer |Dan Kennedy |Marcos G. Figueira |Garrett Monroe

in Books to Read if You Like..., Business & Finance, eBook, News 6 New Marketing Novels for Your BookshelfIn the ever-evolving world of marketing, staying ahead of the curve requires not just strategy and data, but also a healthy dose of inspiration. Whether you’re a seasoned professional or just starting out, novels that weave marketing themes into their narratives can offer fresh perspectives and innovative ideas.
To niche or not to niche: the danger of over-specialization

Oct 13, 2024 | marcosfigueira.medium.com | Marcos G. Figueira

Marcos G. Figueira, DSc.·Follow4 min read·--Picture this: You’re known as the go-to expert in your industry. Clients flock to you because no one understands their needs like you do. But one day, the landscape shifts — a new technology makes your specialized skill obsolete, or your customers move on to the next big thing. Suddenly, that laser-focused expertise that got you to the top feels more like a trap.
The productivity paradox: how the obsession with performance is killing brands

Oct 5, 2024 | marcosfigueira.medium.com | Marcos G. Figueira

Marcos G. Figueira, DSc.·Follow6 min read·--The saying “What cannot be measured cannot be managed” is commonly attributed to Peter Drucker, one of the most influential thinkers in modern management. Drucker’s thinking spread and transformed the concept into a sort of mantra where numbers decide who wins and who gets left behind. Businesses live and die by the numbers. OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) have taken center stage in decision-making processes.