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1 month ago | 
nealschaffer.com | Neal Schaffer |Vinay Koshy |Konrad Sanders |Lucy Manole
User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers and detailing their genuine experiences, companies can use UGC ads to better resonate with their audiences, increase engagement stats, and boost conversions.
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Jan 15, 2025 | 
nealschaffer.com | Neal Schaffer
LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections, InMail gives you the ability to reach any LinkedIn user, opening doors to new opportunities.
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Jan 14, 2025 | 
nealschaffer.com | Neal Schaffer
While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the critical role of competitor analysis in SEO. The challenge isn’t just finding your competitors’ backlinks – it’s knowing which tools actually provide accurate, actionable data that you can trust.
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Jan 13, 2025 | 
nealschaffer.com | Neal Schaffer
A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social media performance is essential to ensure you’re engaging the right audience and achieving your marketing goals.
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Jan 7, 2025 | 
nealschaffer.com | Neal Schaffer
Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why?
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Jan 6, 2025 | 
nealschaffer.com | Neal Schaffer
Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your potential customers. To avoid all the headaches and hassle of creating endless Facebook Ads, you can utilize some of the popular generators that exist.
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Dec 31, 2024 | 
nealschaffer.com | Neal Schaffer
Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence, I can tell to begin with that while influencers have been around for more than a decade, the term “content creator” is relatively new and only began to be heard commonly in marketing circles around the time when the pandemic began.
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Dec 30, 2024 | 
nealschaffer.com | Neal Schaffer
When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought up a lot, it deserves mention as something you should be aware of and consider for your TikTok marketing.
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Dec 24, 2024 | 
nealschaffer.com | Neal Schaffer
Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the benefits of digital marketing can revolutionize a small business’s growth trajectory and have written in detail about this in Digital Threads.
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Dec 23, 2024 | 
nealschaffer.com | Neal Schaffer
Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your website in-house, there is good news: The rise of AI-powered website builders means that it has never been easier to build your own professional website.
