Marcus Johnson

New York

Senior Director, Podcasts at EMARKETER

Creator and Host at Behind the Numbers: an EMARKETER Podcast

Brit living in NYC. I rather like it here!

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Articles

EMARKETER Podcast: Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers

5 days ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
GIFs Are Ads, and How People Interact With Them with Giphy

1 week ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.
EMARKETER Podcast: Behind the Numbers: Special Edition

1 week ago | emarketer.com | Marcus Johnson

Learning Center Read through guides, explore resource hubs, and sample our coverage. Events Register for an upcoming webinar and track which industry events our analysts attend. Podcasts Listen to our podcast, Behind the Numbers for the latest news and insights. Our Story Learn more about our mission and how EMARKETER came to be. Our Clients Key decision-makers share why they find EMARKETER so critical. Our People Take a look into our corporate culture and view our open roles.
EMARKETER Podcast: Behind the Numbers: X Is Trending Again — What’s the Likelihood of a Comeback?

1 week ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.
EMARKETER Podcast: Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers

2 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.
Measurement and ROI in Commerce Media | Behind the Numbers Special Edition

2 weeks ago | emarketer.com | Marcus Johnson

On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
EMARKETER Podcast: Behind the Numbers: Special Edition

2 weeks ago | emarketer.com | Marcus Johnson

On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER’s May 9th virtual summit, Commerce Media Trends 2025.
TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers

2 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.
EMARKETER Podcast: Behind the Numbers: Special Edition

3 weeks ago | emarketer.com | Marcus Johnson

On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.
eMarketer Podcast: Behind the Numbers

3 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.