Marcus Johnson

New York

Senior Director, Podcasts at EMARKETER

Creator and Host at Behind the Numbers: an EMARKETER Podcast

Brit living in NYC. I rather like it here!

Featured in: Favicon

emarketer.com Favicon

pnas.org

thegospelcoalition.org Favicon

recyclingtoday.com Favicon

ametsoc.org Favicon

oaklandpostonline.com Favicon

law360.ca

tandfonline.com

Articles

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June)

3 days ago | emarketer.com | Marcus Johnson

On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial themed list of the top eight retailers based on the most surprising marketing campaigns we've seen in the last six months.
The Argument About Time and Physical Activity: Physical Education is the Solution

3 days ago | tandfonline.com | Marcus Johnson

Advanced search Strategies A Journal for Physical and Sport Educators Volume 38, 2025 - Issue 4 Submit an article Journal homepage Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/08924562.2025.2499423?needAccess=true Abstract This article shares a firsthand account of how a district-wide initiative to increase physical education time transformed the health and academic outcomes of students in a Title I school district....
How Our Attention Is Shifting

5 days ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen to the social media world if OpenAI bought Snap, what if Starbucks launched a Stablecoin, and why some companies might still want to buy linear networks. Join Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
How Our Attention Is Shifting

1 week ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding about which age group uses YouTube the most. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
Summer Travel Will Look Different This Year. How So? | Behind the Numbers

1 week ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify. Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.
What Everyone Is Talking About at Cannes 2025 | Behind the Numbers

2 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best piece of advice for advertisers trying to negotiate a minefield of tariff-related changes, and how AI will impact advertising and marketing over the next 12 months. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Sarah Marzano.
EMARKETER Podcast: Behind the Numbers: How Americans’ Feelings Towards AI Are Getting More Complicated—and the Revolt That’s Simmering

2 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss how Americans’ feelings towards AI have changed this year, the gaps in concern between AI experts and the general public, and the best ways to get started with AI. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Vice President of Media Content and Strategy Henry Powderly. Listen everywhere and watch on YouTube and Spotify.
How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty

3 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and get the most out of ad measurement with a limited budget. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Evelyn Mitchell-Wolf and Max Willens, and the Director of Product Management at Cint Stephanie Gall. Listen everywhere and watch on YouTube and Spotify.
EMARKETER Podcast: Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers

3 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
GIFs Are Ads, and How People Interact With Them with Giphy

4 weeks ago | emarketer.com | Marcus Johnson

On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.