Maria Greaves

England

Assistant Branded Content Editor at The Drum

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Articles

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

4 days ago | thedrum.com | Maria Greaves

Identity-based ads are losing their grip. Outdated tech and irrelevant targeting are driving users to ad blockers – and away from brands that just don’t get it. Little wonder that 66% of UK and US consumers say most digital ads they’re exposed to aren’t relevant to them. As signal loss continues to proliferate, and behavioral targeting fails to keep up with fast-changing consumers, advertisers are presented with a once in a generation opportunity to reimagine how they operate and do things better.
Eye eye: how smart brands are rewriting the rules of retail visibility

1 week ago | thedrum.com | Maria Greaves

In a marketing world captivated by shiny new AI tools, hyper-targeting, and real-time personalization, it’s easy to assume that creative innovation must be digital to be effective. But amid all the tech and tools talk, simple solutions – grounded in timeless, behavioral insight – are also driving the most meaningful shifts in brand engagement. And when it comes to retail, these are often off-the-shelf marketing truths. Retail has always been a battleground for visibility. The most valuable space?
How advertisers can cash in on the happiest place on the internet

1 week ago | thedrum.com | Maria Greaves

Advertisers are grappling with a perfect storm: AI is rewriting the rules of engagement, while signal loss from privacy shifts erodes targeting precision. Add to that the fragmentation of consumer behavior and the transformation of search into an intent-rich battleground, and the path to performance has never been more complex or more competitive. For brands, it’s time to adapt or fade away.
Retail media: 5 of the industry’s biggest questions, answered

1 week ago | thedrum.com | Maria Greaves

Retail media is booming – but it’s also fragmenting fast. As more retailers launch media networks and brands funnel budgets into on-site, off-site and in-store activations, the landscape is getting crowded and complex. The opportunity is huge but making sense of it all can feel even bigger. Take a load off for five and check out our straight-talking answers to retail media’s biggest questions: Want to go deeper? Ask The Drum 1.
Declassified: how AI is cracking the creative effectiveness code

2 weeks ago | thedrum.com | Maria Greaves

Brand managers are working overtime to feed an ever-growing content machine, and its appetite shows no signs of slowing down. At the same time, they’re trying to engage increasingly fragmented audiences across a growing number of channels, while always demonstrating clear return-on-investment (ROI). Little wonder that they’re under growing pressure to unpack the magic of creativity using clear, data-driven logic.
Can we talk? How conversational data is rephrasing marketing intelligence

1 month ago | thedrum.com | Maria Greaves

In a world of economic tremors and shifting consumer trends, business leaders know that a data-driven culture and data democratization is their competitive edge. But, according to research from Adverity, 67% of their CMOs feel overwhelmed by that data. And it’s holding them back. Why is data democratization more needed – and more under threat – than ever before? And how is conversational and agentic AI now working together to transform marketing data’s potential?
Can we talk? How conversational data is rephrasing marketing intelligence

1 month ago | flipboard.com | Maria Greaves

2 hours agoThe telltale sign that you used ChatGPT - and a trick to avoid itDon't want people to know you use ChatGPT to write your emails or reports? Pay attention to this small detail. I have been testing ChatGPT since it …1 hour agoThis is how you empower your team while maintaining strategic oversightLeaders need to know when to step in and when to step back. Effective leadership isn’t a one-size-fits-all endeavor.
Globalization reimagined: how brands can harness the power of local storytelling

1 month ago | thedrum.com | Maria Greaves

Despite the rollercoaster ride that is today’s global trading markets, most brands still look beyond their domestic boundaries to stay successful. But connecting with today’s global consumers takes more than just words. Why do consumers increasingly expect brands to connect with them on a deeper, cultural level? And how can marketers embrace the power of local storytelling in global content production strategies? You talking to me?
All to play for: how brands can win big with in-game advertising

1 month ago | thedrum.com | Maria Greaves

In-game advertising has never looked so good. Gaming has become a dominant cultural and commercial force – bigger than music and film combined. And, with 3.2 billion global players and a projected $213bn in revenue by 2027, its numbers speak for themselves. But despite its massive potential for brands and years of marketers talking about getting into gaming, many are still playing it safe from the sidelines. Why?
All to play for: how brands can win big with in-game advertising

1 month ago | flipboard.com | Maria Greaves

13 hours agoProject Tutorial: Build A Python Word Guessing GameIn this tutorial, I'll guide you through creating a word-guessing game similar to Wordle using Python.