Maria Greaves

6 days ago | thedrum.com | Maria Greaves

In a world of economic tremors and shifting consumer trends, business leaders know that a data-driven culture and data democratization is their competitive edge. But, according to research from Adverity, 67% of their CMOs feel overwhelmed by that data. And it’s holding them back. Why is data democratization more needed – and more under threat – than ever before? And how is conversational and agentic AI now working together to transform marketing data’s potential?

6 days ago | flipboard.com | Maria Greaves

2 hours agoThe telltale sign that you used ChatGPT - and a trick to avoid itDon't want people to know you use ChatGPT to write your emails or reports? Pay attention to this small detail. I have been testing ChatGPT since it …1 hour agoThis is how you empower your team while maintaining strategic oversightLeaders need to know when to step in and when to step back. Effective leadership isn’t a one-size-fits-all endeavor.

1 week ago | thedrum.com | Maria Greaves

Despite the rollercoaster ride that is today’s global trading markets, most brands still look beyond their domestic boundaries to stay successful. But connecting with today’s global consumers takes more than just words. Why do consumers increasingly expect brands to connect with them on a deeper, cultural level? And how can marketers embrace the power of local storytelling in global content production strategies? You talking to me?

1 week ago | thedrum.com | Maria Greaves

In-game advertising has never looked so good. Gaming has become a dominant cultural and commercial force – bigger than music and film combined. And, with 3.2 billion global players and a projected $213bn in revenue by 2027, its numbers speak for themselves. But despite its massive potential for brands and years of marketers talking about getting into gaming, many are still playing it safe from the sidelines. Why?

1 week ago | flipboard.com | Maria Greaves

13 hours agoProject Tutorial: Build A Python Word Guessing GameIn this tutorial, I'll guide you through creating a word-guessing game similar to Wordle using Python.