Marian Makkar

Oct 19, 2024 | cyprus-mail.com | Marian Makkar |Amanda Spry |Iole Damaskinos |Jonathan Shkurko

By Marian Makkar and Amanda SpryGeneration Z has been called ‘the sustainability generation’. Born between 1997 and 2013, 58 per cent of this consumer cohort seek to buy products that are sourced sustainably. Gen Zs say they are willing to pay more for brands that have a positive impact on society. Yet, at the same time, we have witnessed the meteoric rise of ultra-fast fashion from online, direct-to-consumer retailers such as Shein, Temu and Boohoo.

Oct 6, 2024 | theprint.in | Marian Makkar |Amanda Spry

Generation Z has been called “the sustainability generation”. Born between 1997 and 2013, 58% of this consumer cohort seek to buy products that are sourced sustainably. Australian Gen Zs say they are willing to pay more for brands that have a positive impact on society. Yet, at the same time, we have witnessed the meteoric rise of ultra-fast fashion from online, direct-to-consumer retailers such as Shein, Temu and Boohoo.

Oct 3, 2024 | thefashionlaw.com | Julie Zerbo |Aaron West |Marian Makkar |Amanda Spry

Richemont has finally landed a buyer for Yoox Net-a-Porter following reports this spring that the Swiss luxury goods behemoth was preparing to sell off the luxury e-commerce platform for next to nothing.

Oct 3, 2024 | texfash.com | Marian Makkar

Gen Z consumers are plugged into social media trends that appear with every scroll and swipe on TikTok and Instagram. Social media have spiked cultural trends that accelerate fast fashion. Influencers promote “reps” (slang for replicas) and “dupes” (duplicates): cheaper, imitation versions of high-end fashion items. This is a way to democratise luxury by normalising “superfake” products and making luxury more accessible to a broader audience.

Oct 2, 2024 | thefashionlaw.com | Marian Makkar |Amanda Spry |Aaron West |Sandra Seah

Generation Z has been called “the sustainability generation.” Born between 1997 and 2013, 58 percent of this consumer cohort seek to buy products that are sourced sustainably. Gen Z consumers in Australia, for instance, say they are willing to pay more for brands that have a positive impact on society. Yet, at the same time, this generation of consumers is helping to drive the meteoric rise of ultra-fast fashion from online, direct-to-consumer retailers, such as Shein, Temu, and Boohoo.