Mark Devlin

2 weeks ago | securitybrief.com.au | Mark Devlin

When a cyberattack hits, it doesn't just compromise systems – it can derail reputations, investor confidence, and customer loyalty. While IT teams rush to identify and contain the breach, one aspect is often overlooked: communication. Failing to manage the public narrative during a cyber event can leave customers in the dark, media in a frenzy, and trust permanently damaged. For IT professionals and business leaders, cybersecurity preparedness must include a strategic communication plan.

2 weeks ago | securitybrief.in | Mark Devlin

Cybersecurity breaches have become more than a technical issue-they're now a direct threat to a company's reputation, customer trust, and bottom line. As Indian businesses continue to grow their digital footprint, the risk of being targeted isn't a distant possibility, it's a near certainty. What matters most is how leaders handle those first few hours in the public eye. A well-managed response can protect a brand's credibility; a poor one can cause lasting damage.

2 weeks ago | securitybrief.co.uk | Mark Devlin

In a cyber crisis, speed matters. But it's not just how fast you patch systems – it's how quickly and credibly you communicate. UK organisations have made massive investments in cybersecurity over the past five years, yet many still treat crisis communications as an afterthought. That gap can be reputationally catastrophic. Cyber threats are no longer hypothetical.

1 month ago | cmotech.uk | Mark Devlin

In recent months, I've noticed a troubling trend: clients using AI tools to write PR briefs or - worse - provide feedback on content we've developed for them. In the past week alone, I've seen three separate cases where generative AI has been used to critique drafts written by seasoned PR professionals. While that may sound efficient in theory, in practice it's a shortcut that not only undermines the agency-client relationship but also risks devaluing the very work you've paid for.

2 months ago | telconews.asia | Mark Devlin

Effective crisis communication during a network outage isn't an afterthought – it is a well-planned process that can make the difference between damaging your brand's reputation and strengthening customer trust. Many organizations still treat outage communication as an afterthought; a hurried apology tacked onto a technical fix. This reactive approach, however, is a missed opportunity.