Mark Devlin

2 weeks ago | cmotech.uk | Mark Devlin

In recent months, I've noticed a troubling trend: clients using AI tools to write PR briefs or - worse - provide feedback on content we've developed for them. In the past week alone, I've seen three separate cases where generative AI has been used to critique drafts written by seasoned PR professionals. While that may sound efficient in theory, in practice it's a shortcut that not only undermines the agency-client relationship but also risks devaluing the very work you've paid for.

2 months ago | telconews.asia | Mark Devlin

Effective crisis communication during a network outage isn't an afterthought – it is a well-planned process that can make the difference between damaging your brand's reputation and strengthening customer trust. Many organizations still treat outage communication as an afterthought; a hurried apology tacked onto a technical fix. This reactive approach, however, is a missed opportunity.

2 months ago | telconews.co.nz | Mark Devlin

When networks fail, the silence is deafening. The instant a connection goes dark, frustration mounts and expectations shatter. Amid this disruption, the way an organisation communicates can either restore confidence or deepen the sense of abandonment. When outages occur, the challenge is not just technical; it's human. The responsibility to convey empathy, clarity and direction becomes paramount.

2 months ago | cfotech.co.nz | Mark Devlin

Building a corporate brand isn't just about flashy ads or clever slogans. It's the sum of all your customer interactions, from the big sales pitch to the way you handle a late payment. And those less glamorous moments can have a huge impact. Debt Collection: An Opportunity for Brand Reinforcement Debt collection... nobody likes it. It's often seen as just a necessary evil, a way to chase down those late payments.

Jul 4, 2024 | professionaladviser.com | Mark Devlin

Now that the lifetime allowance (LTA) is a fading memory, for many the order of taking benefits is no longer an issue. Taking a pension with no pension commencement lump sum (PCLS) in the past would have used up LTA, which would then have reduced your PCLS going forward, but this is no longer an issue. If you crystallise pension benefits without taking PCLS, you don't use any lump sum allowance (LSA) or lump sum and death benefits allowance (LSDBA).