Mark Emond

Dec 7, 2024 | heinzmarketing.com | Mark Emond |Sheena McKinney |Kerry Cunninham

SummarySome of our favorite B2B sales and marketing posts from around the web this week. Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Dec 4, 2024 | forbes.com | Mark Emond

Mark Emond, CEO, Demand Spring. Demand Spring delivers AI and automation services that fuel innovation, productivity and growth. I started my career in B2B Marketing in the late nineties. Back then, the industry looked vastly different, and artificial intelligence was still science fiction. Marketers really had two primary roles—driving brand awareness and providing sales support. As I like to half-joke, our job was to keep the food warm and the beer cold for sales.

Jun 27, 2024 | forbes.com | Mark Emond

Mark Emond, CEO, Demand Spring. Since returning in February to my role as CEO at Demand Spring, I have been spending a lot of my time meeting with B2B CMOs and senior marketing executives inside and outside of our client base. I have been asking them two primary questions to re-immerse myself into the mindset of today’s marketing leaders. 1. What’s keeping you up at night? 2. What opportunities for growth in B2B marketing do you see?

Mar 11, 2024 | salesandmarketing.com | Mark Emond

Managing a marketing organization in a difficult economy presents interesting challenges for CMOs and marketing executives, but it also can also pave the way for significant opportunities. I started my career in the mid-90s, when the economy was on the back end of a recession. There was tremendous growth in the dot-com bubble…until it burst in the early 2000s, taking with it irrationally exuberant companies such as Pets.com, Napster, GeoCities and many more.