Mark Mwachiro

4 days ago | adweek.com | Mark Mwachiro

YouTube made it four consecutive months at the top of Nielsen’s Media Distributor Gauge, dominating the month of May. Nielsen’s report, which examines total viewing consumption that occurs through a television screen by media distributors across broadcast, cable, and streaming, found that YouTube extended its lead to 12.5% in May. This was a +0.1 improvement from the previous month, which now baptizes this performance as the streamer’s best and largest showing to date.

4 days ago | adweek.com | Mark Mwachiro

The brief lull in local and international news delivered a mixed plate of viewership engagement for all three evening broadcasts, with CBS Evening News experiencing a decline in viewership in both total day and the Adults 25-54 demographic for the week of June 16. ABC World News Tonight with David Muir is the only newscast to see gains in both measured categories, while NBC’s Nightly News experienced losses in the demo.

4 days ago | adweek.com | Mark Mwachiro

Media Matters for America sued the U.S. Federal Trade Commission Monday, accusing it of working on behalf of President Donald Trump and Elon Musk on a “retribution” campaign.

4 days ago | adweek.com | Mark Mwachiro

CBS News is pushing back against President Donald Trump’s lawsuit, which accuses the network of “deceitful” editing during a 60 Minutes interview with former vice president and Democratic presidential candidate Kamala Harris. In a court filing on Monday in Texas, CBS News continued to defend its flagship program, saying the First Amendment protects it and that the case should be dismissed.

5 days ago | adweek.com | Mark Mwachiro

Fox News was the No. 1 network of the evening with The Five, Jesse Watters Primetime, and Gutfeld! finishing in first, second, and third place, respectively, in total viewers. Meanwhile, MSNBC’s evening lineup finished with over a million total viewers between 4 and 11 p.m. ET, thanks in part to a tumultuous newscycle, and CNN’s entire slate rated higher than MSNBC’s in the Adults 25-54 demographic.